Systems Overview

There are many systems that power digital advertising on the internet - below you will find a ranking of these platforms, determined by the number sites that use ad system, and the frequency by which the site is communicating with a given ad system.

Some of the communication is benign, but the scope and volume of communication serve as an excellent proxy for the level of insight a platform potentially has regarding the users of given site.

Systems Ranking
1
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Google is a multinational corporation that specializes in Internet-related services and products.
25 unique domains 377,365 detected 39,281 sites 60.47% coverage

2
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Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.
16 unique domains 73,815 detected 29,902 sites 46.03% coverage

3
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Amazon is an international e-commerce website for consumers, sellers, and content creators.
23 unique domains 64,218 detected 4,550 sites 7.00% coverage

4
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Facebook is an online social networking service that enables its users to connect with friends and family.
9 unique domains 62,466 detected 4,965 sites 7.64% coverage

5
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AppNexus provides cloud-based advertising products and services.
12 unique domains 47,975 detected 30,571 sites 47.06% coverage

6
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Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.
11 unique domains 47,728 detected 28,748 sites 44.26% coverage

7
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PubMatic is an automation solutions company for an open digital media industry.
20 unique domains 46,751 detected 29,628 sites 45.61% coverage

8
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Adobe provides digital media and digital marketing solutions.
64 unique domains 44,726 detected sites 0.00% coverage

9
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LiveRamp makes it easy and safe to use marketing data anywhere.
4 unique domains 42,838 detected sites 0.00% coverage

10
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Krux helps marketers, publishers and agencies drive revenue by delivering smarter content, commerce and marketing experiences.
6 unique domains 42,408 detected sites 0.00% coverage

11
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Yahoo operates an online web portal intended to provide the latest news on cricket, finance, lifestyle, movies, celebrity, travel, and more.
18 unique domains 41,164 detected 7,652 sites 11.78% coverage

12
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Twitter is a social networking platform that allows its users to send and read micro-blogs of up to 280-characters known as “tweets”.
6 unique domains 38,217 detected sites 0.00% coverage

13
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Moat is a SaaS-based search engine for display ads, enabling users to find and discover their favorite brands.
17 unique domains 37,199 detected sites 0.00% coverage

14
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Quantcast helps create a more personalized digital world.
3 unique domains 33,879 detected 2,890 sites 4.45% coverage

15
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Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.
15 unique domains 29,070 detected 14,717 sites 22.66% coverage

16
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comScore is a cross-platform measurement company that measures audiences, brands, and consumer behavior.
1 unique domains 29,054 detected sites 0.00% coverage

17
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17 unique domains 28,543 detected 23,625 sites 36.37% coverage

18
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Chartbeat tools measure and monetize website visitors' attention and engagement on page content and advertising.
5 unique domains 27,589 detected sites 0.00% coverage

19
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IAS is a global technology and data company that empowers the advertising industry to effectively influence consumers everywhere.
5 unique domains 26,960 detected sites 0.00% coverage

20
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OpenX provides digital and advertising technologies that optimize a company's advertising revenue.
35 unique domains 26,748 detected 29,433 sites 45.31% coverage

21
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Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream.
5 unique domains 23,283 detected sites 0.00% coverage

22
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Taboola is a content discovery platform that connects people with content they may like but never knew existed.
16 unique domains 23,123 detected 13,362 sites 20.57% coverage

23
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Lotame offers data management technologies designed to provide unstacked data solutions.
5 unique domains 22,603 detected sites 0.00% coverage

24
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The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.
1 unique domains 22,101 detected 1,818 sites 2.80% coverage

25
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11 unique domains 21,187 detected 21,202 sites 32.64% coverage

26
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BounceX enables the world's top brands to better recognize their customers online, providing 1-to-1 marketing at scale.
8 unique domains 19,667 detected sites 0.00% coverage

27
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2 unique domains 19,509 detected 23,551 sites 36.26% coverage

28
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6 unique domains 19,260 detected 1,103 sites 1.70% coverage

29
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Piano Software provides a business platform for digital media.
10 unique domains 18,644 detected sites 0.00% coverage

30
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Global marketing research and business services company.
12 unique domains 18,114 detected sites 0.00% coverage

31
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Global marketing research and business services company.
12 unique domains 18,114 detected sites 0.00% coverage

32
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MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide.
6 unique domains 17,979 detected 1,462 sites 2.25% coverage

33
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TripleLift is the programmatic technology company for native, branded content and OTT.
6 unique domains 17,144 detected 13,142 sites 20.23% coverage

34
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BlueKai is a data management platform that provides third-party data for use in a company's intelligent marketing activities.
3 unique domains 14,701 detected sites 0.00% coverage

35
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AddThis provides social engagement tools, APIs and services personalizing websites for engagement, monetization and traffic boosting.
13 unique domains 14,234 detected sites 0.00% coverage

36
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Amobee is a global digital marketing technology company and a wholly owned subsidiary of Singtel.
5 unique domains 14,173 detected sites 0.00% coverage

37
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Outbrain is a content discovery platform providing publishers a service for recommended links to increase traffic and generate revenue.
10 unique domains 14,003 detected 12,053 sites 18.55% coverage

38
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WordPress offers a web publishing software that can be used to create websites or blogs.
9 unique domains 12,992 detected sites 0.00% coverage

39
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Technology Powered by Deep Learning
5 unique domains 11,414 detected 3,242 sites 4.99% coverage

40
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Centro's technology platform, Basis, is an advertising solution unifying programmatic buying, workflow automation and business intelligence.
1 unique domains 10,753 detected sites 0.00% coverage

41
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Neustar offers a range of cloud-based services enabling marketing and IT professionals to promote and protect their businesses.
1 unique domains 10,570 detected sites 0.00% coverage

42
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Permutive is a publisher-focused data management platform.
5 unique domains 10,474 detected sites 0.00% coverage

43
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Sailthru helps modern marketers acquire, grow, and retain customers.
5 unique domains 9,728 detected sites 0.00% coverage

44
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Beeswax offers Bidder-as-a-Service solution that is scalable, customizable, cloud-based programmatic bidding platform.
1 unique domains 9,699 detected sites 0.00% coverage

45
Drawbridge uses large-scale AI and machine learning technology to build Identity solutions that connect, unify, & enhance customer data.
1 unique domains 9,416 detected 1 sites 0.00% coverage

46
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RhythmOne is a technology-enabled digital media company that connects online audiences with brands through premium content across devices.
1 unique domains 9,370 detected 22,826 sites 35.14% coverage

47
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Publishers can programmatically sell guaranteed audiences against their advertisers data with premium inventory
7 unique domains 9,291 detected 14,424 sites 22.20% coverage

48
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Tapad is a global marketing technology company connecting brands to consumers across devices.
1 unique domains 9,276 detected sites 0.00% coverage

49
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Nativo is an advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads.
2 unique domains 8,970 detected 2,957 sites 4.55% coverage

50
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StackAdapt is the #1 performing native advertising platform helping brands accelerate customer engagement and acquisition.
7 unique domains 8,750 detected sites 0.00% coverage