sincera

Systems Overview

There are many systems that power digital advertising on the internet - below you will find a ranking of these platforms, determined by the number sites that use ad system, and the frequency by which the site is communicating with a given ad system.

Some of the communication is benign, but the scope and volume of communication serve as an excellent proxy for the level of insight a platform potentially has regarding the users of given site.

Systems Ranking

Google

Google is a multinational corporation that specializes in Internet-related services and products.

54 unique domains 15,842,750 detected 95,527 sites 113.33% coverage 156,628 sellers.json

Facebook

Facebook is an online social networking service that enables its users to connect with friends and family.

12 unique domains 1,345,323 detected 7,868 sites 9.33% coverage 0 sellers.json

Mediavine

Mediavine is the largest exclusive ad management company in the U.S., and a Comscore top five lifestyle property.

11 unique domains 997,060 detected 3,694 sites 4.38% coverage 7,779 sellers.json

Amazon

Amazon is an international e-commerce website for consumers, sellers, and content creators.

27 unique domains 849,012 detected 2,342 sites 2.78% coverage 1,355 sellers.json

Quantcast

Quantcast helps create a more personalized digital world.

11 unique domains 725,124 detected 1,535 sites 1.82% coverage 0 sellers.json

WordPress

WordPress offers a web publishing software that can be used to create websites or blogs.

9 unique domains 637,310 detected sites 0.00% coverage sellers.json

Cloudflare

Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.

7 unique domains 515,179 detected sites 0.00% coverage sellers.json

Twitter

Twitter is a social networking platform that allows its users to send and read micro-blogs of up to 280-characters known as tweets.

8 unique domains 460,317 detected sites 0.00% coverage sellers.json

ComScore

comScore is a cross-platform measurement company that measures audiences, brands, and consumer behavior.

7 unique domains 380,013 detected sites 0.00% coverage sellers.json

Index Exchange

Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.

13 unique domains 356,737 detected 86,302 sites 102.38% coverage 3,185 sellers.json

AppNexus

AppNexus operates a cloud-based software platform that enables and optimizes programmatic online advertising.

12 unique domains 332,276 detected 88,731 sites 105.26% coverage 2,233 sellers.json

Rubicon Project

Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.

16 unique domains 300,915 detected 80,572 sites 95.59% coverage 3,493 sellers.json

Adobe Ad Cloud

Adobe provides digital media and digital marketing solutions.

86 unique domains 289,774 detected sites 0.00% coverage sellers.json

Criteo

Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.

31 unique domains 284,310 detected 32,485 sites 38.54% coverage 0 sellers.json

PubMatic

PubMatic is an automation solutions company for an open digital media industry.

20 unique domains 274,799 detected 79,421 sites 94.22% coverage 3,365 sellers.json

LiveRamp

LiveRamp is the leading data connectivity platform for the safe and effective use of data.

15 unique domains 270,209 detected sites 0.00% coverage sellers.json

Pinterest is a visual bookmarking tool for saving and discovering creative ideas.

9 unique domains 265,024 detected sites 0.00% coverage sellers.json

Taboola

Taboola is a content discovery platform that connects people with content they may like but never knew existed.

27 unique domains 197,981 detected 23,767 sites 28.20% coverage 38,318 sellers.json

Skimlinks

Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream.

5 unique domains 193,433 detected sites 0.00% coverage sellers.json

Moat

Moat is a SaaS-based search engine for display ads, enabling users to find and discover their favorite brands.

17 unique domains 183,687 detected sites 0.00% coverage sellers.json

LinkedIn is a professional networking site that allows its members to create business connections, search jobs, and find potential clients.

4 unique domains 182,847 detected sites 0.00% coverage sellers.json

The Trade Desk

The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.

8 unique domains 179,965 detected 733 sites 0.87% coverage 0 sellers.json

Adthrive

AdThrive is a lifestyle digital publishing and ad monetization network covering food, home, parenting, and DIY.

6 unique domains 165,965 detected sites 0.00% coverage sellers.json

OneSignal

OneSignal is an easy for developers to add personalized mobile push notifications or web push notifications to their apps.

4 unique domains 162,127 detected sites 0.00% coverage sellers.json

Gemini from Yahoo!

Yahoo operates an online web portal intended to provide the latest news on cricket, finance, lifestyle, movies, celebrity, travel, and more.

19 unique domains 153,428 detected 53,066 sites 62.95% coverage 1,939 sellers.json

Hotjar

Hotjar is a privately owned and funded company that develops intuitive and disruptive research and optimization tools for web businesses.

9 unique domains 147,242 detected sites 0.00% coverage sellers.json

New Relic

New Relic is a digital intelligence company that delivers full-stack visibility and analytics to enterprises.

4 unique domains 142,634 detected sites 0.00% coverage sellers.json

Fastly

Fastly helps digital businesses keep pace with their customer expectations by delivering secure and online experiences.

7 unique domains 136,660 detected sites 0.00% coverage sellers.json

AddThis

AddThis provides social engagement tools, APIs and services personalizing websites for engagement, monetization and traffic boosting.

13 unique domains 135,140 detected sites 0.00% coverage sellers.json

Lotame

Lotame is the leading provider of data enrichment solutions for global enterprises.

5 unique domains 127,948 detected sites 0.00% coverage sellers.json

Microsoft

Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.

15 unique domains 126,924 detected sites 0.00% coverage sellers.json

ShareThis

14 unique domains 125,376 detected sites 0.00% coverage sellers.json

district m

17 unique domains 123,131 detected 69,059 sites 81.93% coverage 842 sellers.json

Outbrain

Outbrain is a content discovery platform providing publishers a service for recommended links to increase traffic and generate revenue.

18 unique domains 120,100 detected 29,688 sites 35.22% coverage 3,246 sellers.json

Cookie Pro

1 unique domains 118,568 detected sites 0.00% coverage sellers.json

OpenX

OpenX provides digital and advertising technologies that optimize a company's advertising revenue.

35 unique domains 112,833 detected 85,960 sites 101.98% coverage 6,883 sellers.json

Krux

Krux helps marketers, publishers and agencies drive revenue by delivering smarter content, commerce and marketing experiences.

6 unique domains 110,229 detected sites 0.00% coverage sellers.json

Chartbeat

Chartbeat tools measure and monetize website visitors' attention and engagement on page content and advertising.

5 unique domains 108,699 detected sites 0.00% coverage sellers.json

Onetrust

OneTrust helps companies manage privacy, security and governance requirements in a regulatory environment that constantly changes.

1 unique domains 107,830 detected sites 0.00% coverage sellers.json

Integral Ad Science

IAS is a global technology and data company that empowers the advertising industry to effectively influence consumers everywhere.

5 unique domains 103,444 detected sites 0.00% coverage sellers.json

TripleLift

TripleLift is the programmatic technology company for native, branded content and OTT.

6 unique domains 100,655 detected 41,959 sites 49.78% coverage 4,737 sellers.json

Oath

11 unique domains 88,356 detected 43,039 sites 51.06% coverage 0 sellers.json

GumGum

GumGum is a global technology and media company specializing in contextual intelligence.

8 unique domains 84,945 detected 56,337 sites 66.83% coverage 1,030 sellers.json

BidSwitch

7 unique domains 77,850 detected sites 0.00% coverage 0 sellers.json

Sovrn

Sovrn offers products and services to online publishers that help them understand, operate and grow their businesses.

1 unique domains 75,547 detected 67,526 sites 80.11% coverage 0 sellers.json

Akamai

Akamai® is the provider of cloud services for helping enterprises provide secure, high-performing user experiences on any device.

4 unique domains 74,895 detected sites 0.00% coverage sellers.json

Sirdata

Sirdata is a self-service, third party data-collecting platform .

2 unique domains 74,699 detected sites 0.00% coverage sellers.json

Piano

Piano Software provides a business platform for digital media.

10 unique domains 65,675 detected sites 0.00% coverage sellers.json

Mailchimp

8 unique domains 65,054 detected sites 0.00% coverage sellers.json

Nielsen

Global marketing research and business services company.

8 unique domains 64,656 detected sites 0.00% coverage sellers.json

Teads

Teads invented outstream video advertising and is the no.1 video advertising marketplace in the world.

7 unique domains 63,275 detected 41,882 sites 49.69% coverage 3,413 sellers.json

AdForm

Making display advertising simple, relevant, rewarding for advertisers, agencies and publishers

10 unique domains 60,868 detected 40,400 sites 47.93% coverage 332 sellers.json

Nativo

Nativo is an advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads.

2 unique domains 60,297 detected 15,198 sites 18.03% coverage 652 sellers.json

Bluekai

BlueKai is a data management platform that provides third-party data for use in a company's intelligent marketing activities.

6 unique domains 57,467 detected sites 0.00% coverage sellers.json

NeuStar

Neustar offers a range of cloud-based services enabling marketing and IT professionals to promote and protect their businesses.

6 unique domains 56,652 detected sites 0.00% coverage sellers.json

33Across

33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.

10 unique domains 55,216 detected 55,509 sites 65.85% coverage 1,728 sellers.json

MediaMath

MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide.

6 unique domains 55,202 detected 1,320 sites 1.57% coverage 0 sellers.json

Yandex

Yandex is a multinational technology company that provides internet-related services and operates a search engine platform in Russia.

1 unique domains 53,749 detected 6 sites 0.01% coverage 0 sellers.json

Cookiebot

2 unique domains 53,073 detected sites 0.00% coverage sellers.json

HubSpot

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

6 unique domains 51,378 detected sites 0.00% coverage sellers.json

Conversant

Conversant is a leader in personalized digital marketing.

43 unique domains 50,060 detected 43,985 sites 52.18% coverage 835 sellers.json

Sortable

Sortable's ad technology works intelligently behind the scenes to optimize ad impressions so clients can focus on creating great content.

1 unique domains 49,520 detected 1,302 sites 1.54% coverage 250 sellers.json

Sourcepoint

3 unique domains 49,094 detected sites 0.00% coverage sellers.json

Didomi

Didomi is a consent and preference management platform for collecting and leveraging user consents and preferences for businesses.

1 unique domains 48,385 detected sites 0.00% coverage sellers.json

Sharethrough

Sharethrough is a software company that powers in-feed, native ads for premium publishers & brand marketers.

11 unique domains 46,972 detected 38,073 sites 45.17% coverage 1,158 sellers.json

OneTag

3 unique domains 46,927 detected 31,421 sites 37.28% coverage 43,840 sellers.json

Permutive

Rebuilding data in advertising to protect privacy

12 unique domains 46,918 detected sites 0.00% coverage sellers.json

Drawbridge

Drawbridge uses large-scale AI and machine learning technology to build Identity solutions that connect, unify, & enhance customer data.

1 unique domains 46,320 detected 1 sites 0.00% coverage 0 sellers.json

Amobee

Kontera provides content marketing, social marketing, and actionable analytics to enable brands to optimize results.

5 unique domains 45,078 detected sites 0.00% coverage sellers.json

Media.net

Media.net is a premium contextual advertising company.

18 unique domains 44,354 detected 36,919 sites 43.80% coverage 2,829 sellers.json

Optimizely

Optimizely helps businesses test out different ways to make their websites or apps more effective.

4 unique domains 43,436 detected sites 0.00% coverage sellers.json

LiveIntent

Liveintent is a people-based marketing technology platform that generates a customer graph while driving sales and revenue.

6 unique domains 42,884 detected 4,733 sites 5.61% coverage 9,599 sellers.json

Shopify

Shopify is a cloud-based, multi-channel commerce platform designed for small and medium-sized businesses.

7 unique domains 42,846 detected sites 0.00% coverage sellers.json

RhythmOne

RhythmOne is a technology-enabled digital media company that connects online audiences with brands through premium content across devices.

1 unique domains 39,958 detected 71,155 sites 84.41% coverage 3,062 sellers.json

Tealium

Tealium is a provider of customer data orchestration tools aimed to address challenges in online search, marketing, and segment targeting.

1 unique domains 39,299 detected sites 0.00% coverage sellers.json

Crazy Egg

Crazy Egg allows website owners to create tests to figure out what users are doing on their site.

1 unique domains 37,984 detected sites 0.00% coverage sellers.json

Ad Lightning

Custom-built to give Publishers & Ad Platforms the tools they need to find bad ads, along with the data and processes to remove them.

1 unique domains 36,967 detected sites 0.00% coverage sellers.json

Merkle

Merkle is a customer relationship management agency that designs, executes and evaluates integrated marketing programs.

1 unique domains 36,875 detected sites 0.00% coverage sellers.json

EMX digital

EMX Digital is a digital advertising marketplace.

6 unique domains 36,754 detected sites 0.00% coverage sellers.json

RTB House

Technology Powered by Deep Learning

5 unique domains 36,430 detected 4,360 sites 5.17% coverage 0 sellers.json

Sonobi

Publishers can programmatically sell guaranteed audiences against their advertisers data with premium inventory

7 unique domains 34,975 detected 41,379 sites 49.09% coverage 495 sellers.json

PulsePoint

Contextweb offers real-time solutions to deliver advertisements using categories and keywords.

4 unique domains 34,770 detected 62,626 sites 74.30% coverage 264 sellers.json

Simpli.fi

Simpli.fi is a demand side platform transforming unstructured data elements to valuable factors that aid in decision making.

3 unique domains 34,198 detected sites 0.00% coverage sellers.json

Bounce Exchange

BounceX enables the world's top brands to better recognize their customers online, providing 1-to-1 marketing at scale.

8 unique domains 33,332 detected sites 0.00% coverage sellers.json

Gourmet Ads

Gourmet Ads is the leading online advertising platform for reaching the household grocery buyers in the United States, Canada, United

3 unique domains 32,891 detected sites 0.00% coverage 1,813 sellers.json

Segment

Segment provides customer data infrastructure that helps businesses put their customers first.

10 unique domains 31,910 detected sites 0.00% coverage sellers.json

Parsely

Parse.ly is an engagement analytics platform aimed at online publishers.

15 unique domains 31,417 detected sites 0.00% coverage sellers.json

Centro Brand Exchange

Centro's technology platform, Basis, is an advertising solution unifying programmatic buying, workflow automation and business intelligence.

1 unique domains 30,977 detected sites 0.00% coverage sellers.json

Scroll

Scroll is creating a sustainable experience that puts amazing content in front of engaged users without all the noise.

2 unique domains 29,588 detected sites 0.00% coverage sellers.json

Sailthru

Sailthru helps modern marketers acquire, grow, and retain customers.

5 unique domains 29,243 detected sites 0.00% coverage sellers.json

TapAd

Tapad is a global marketing technology company connecting brands to consumers across devices.

1 unique domains 28,598 detected sites 0.00% coverage sellers.json

Snapchat

Snap Inc. is a camera company. Reinventing the camera represents the greatest opportunity to improve the way people live and communicate.

4 unique domains 27,969 detected sites 0.00% coverage sellers.json

Beeswax

Beeswax offers Bidder-as-a-Service solution that is scalable, customizable, cloud-based programmatic bidding platform.

1 unique domains 27,196 detected sites 0.00% coverage sellers.json

StackAdapt

StackAdapt is the #1 performing native advertising platform helping brands accelerate customer engagement and acquisition.

7 unique domains 26,350 detected sites 0.00% coverage sellers.json

AdRoll

Adroll deals with digital marketing, digital advertising, e-commerce, email, retargeting, advanced tracking and product recommendations.

4 unique domains 25,018 detected 1 sites 0.00% coverage 0 sellers.json

Blueconic

BlueConic's customer data platform liberates first-party data so companies can transform customer relationships and drive business growth.

8 unique domains 23,044 detected sites 0.00% coverage sellers.json

Yieldmo

Yieldmo is one of the fastest-growing digital advertising and attention analytics companies.

1 unique domains 22,549 detected 29,187 sites 34.63% coverage 926 sellers.json

Ensighten

The leader in website security & privacy compliance

1 unique domains 22,477 detected sites 0.00% coverage sellers.json

The Moneytizer

1 unique domains 22,189 detected 9 sites 0.01% coverage 0 sellers.json

100

Undertone

Undertone develops high impact, cross-screen digital advertising experiences for brands.

7 unique domains 20,632 detected 29,301 sites 34.76% coverage 356 sellers.json