sincera

platform ranking

There are many systems that power digital advertising on the internet - below you will find a ranking of these platforms, determined by the number sites that use ad system, and the frequency by which the site is communicating with a given ad system.

Google

Google is a multinational corporation that specializes in Internet-related services and products.

Walled Garden

54 unique domains

21 mm+ domains detected

628,052 declared customers^sellers.json

109,535 claimed customers^ads.txt

300 CMP ID

300 GDPR Vendor ID

43% Reseller Accounts

57% Direct Accounts

Facebook

Facebook is an online social networking service that enables its users to connect with friends and family.

Walled Garden

12 unique domains

1.7 mm+ domains detected

0 declared customers^sellers.json

7,898 claimed customers^ads.txt

77% Reseller Accounts

23% Direct Accounts

Mediavine

Mediavine is the largest exclusive ad management company in the U.S., and a Comscore top five lifestyle property.

Ad Network

11 unique domains

1.3 mm+ domains detected

8,768 declared customers^sellers.json

3,694 claimed customers^ads.txt

46 CMP ID

46 GDPR Vendor ID

0% Reseller Accounts

100% Direct Accounts

Amazon

Amazon is an international e-commerce website for consumers, sellers, and content creators.

Walled Garden

27 unique domains

1.1 mm+ domains detected

1,499 declared customers^sellers.json

2,342 claimed customers^ads.txt

GDPR Vendor ID

100% Reseller Accounts

1% Direct Accounts

Quantcast

Quantcast helps create a more personalized digital world.

Buying System

11 unique domains

1 mm+ domains detected

0 declared customers^sellers.json

1,535 claimed customers^ads.txt

10 CMP ID

10 GDPR Vendor ID

73% Reseller Accounts

27% Direct Accounts

WordPress

WordPress offers a web publishing software that can be used to create websites or blogs.

Content, Assets + Frameworks

9 unique domains

800,000+ domains detected

0 declared customers^sellers.json

Cloudflare

Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.

Content Delivery Network

7 unique domains

660,000+ domains detected

0 declared customers^sellers.json

Twitter

Twitter is a social networking platform that allows its users to send and read micro-blogs of up to 280-characters known as tweets.

Walled Garden

8 unique domains

630,000+ domains detected

0 declared customers^sellers.json

Index Exchange

Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.

Ad Exchange

13 unique domains

550,000+ domains detected

3,384 declared customers^sellers.json

100,542 claimed customers^ads.txt

GDPR Vendor ID

52% Reseller Accounts

48% Direct Accounts

PubMatic

PubMatic is an automation solutions company for an open digital media industry.

Ad Exchange

20 unique domains

530,000+ domains detected

3,588 declared customers^sellers.json

93,226 claimed customers^ads.txt

GDPR Vendor ID

50% Reseller Accounts

50% Direct Accounts

Rubicon Project

Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.

Ad Exchange

16 unique domains

510,000+ domains detected

3,542 declared customers^sellers.json

101,406 claimed customers^ads.txt

GDPR Vendor ID

53% Reseller Accounts

47% Direct Accounts

ComScore

comScore is a cross-platform measurement company that measures audiences, brands, and consumer behavior.

Verification Service

7 unique domains

500,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

AppNexus

AppNexus operates a cloud-based software platform that enables and optimizes programmatic online advertising.

Dual Sided Ad Platform

12 unique domains

480,000+ domains detected

2,276 declared customers^sellers.json

102,908 claimed customers^ads.txt

32 CMP ID

53% Reseller Accounts

47% Direct Accounts

Adobe Ad Cloud

Adobe provides digital media and digital marketing solutions.

Buying System

86 unique domains

450,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

LiveRamp

LiveRamp is the leading data connectivity platform for the safe and effective use of data.

Identity + User Data

15 unique domains

440,000+ domains detected

0 declared customers^sellers.json

3 CMP ID

3 GDPR Vendor ID

Criteo

Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.

Buying System

31 unique domains

410,000+ domains detected

238 declared customers^sellers.json

44,185 claimed customers^ads.txt

GDPR Vendor ID

46% Reseller Accounts

54% Direct Accounts

Bootstrap

Content, Assets + Frameworks

4 unique domains

390,000+ domains detected

Pinterest is a visual bookmarking tool for saving and discovering creative ideas.

Walled Garden

9 unique domains

350,000+ domains detected

0 declared customers^sellers.json

Taboola

Taboola is a content discovery platform that connects people with content they may like but never knew existed.

Content / Traffic Sharing

27 unique domains

330,000+ domains detected

39,055 declared customers^sellers.json

28,171 claimed customers^ads.txt

GDPR Vendor ID

34% Reseller Accounts

66% Direct Accounts

Gemini from Yahoo!

Yahoo operates an online web portal intended to provide the latest news on cricket, finance, lifestyle, movies, celebrity, travel, and more.

Walled Garden

19 unique domains

290,000+ domains detected

2,111 declared customers^sellers.json

66,348 claimed customers^ads.txt

44% Reseller Accounts

56% Direct Accounts

The Trade Desk

The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.

Buying System

8 unique domains

280,000+ domains detected

0 declared customers^sellers.json

733 claimed customers^ads.txt

GDPR Vendor ID

99% Reseller Accounts

0% Direct Accounts

LinkedIn is a professional networking site that allows its members to create business connections, search jobs, and find potential clients.

4 unique domains

270,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Moat

Moat is a SaaS-based search engine for display ads, enabling users to find and discover their favorite brands.

Identity + User Data

17 unique domains

260,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Skimlinks

Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream.

Ad Network

5 unique domains

250,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Hotjar

Hotjar is a privately owned and funded company that develops intuitive and disruptive research and optimization tools for web businesses.

Buyer Tools + Analytics

9 unique domains

230,000+ domains detected

0 declared customers^sellers.json

OpenX

OpenX provides digital and advertising technologies that optimize a company's advertising revenue.

Ad Exchange

35 unique domains

210,000+ domains detected

6,989 declared customers^sellers.json

99,911 claimed customers^ads.txt

GDPR Vendor ID

54% Reseller Accounts

46% Direct Accounts

OneSignal

OneSignal is an easy for developers to add personalized mobile push notifications or web push notifications to their apps.

Publisher Tools + Analytics

4 unique domains

200,000+ domains detected

0 declared customers^sellers.json

Outbrain

Outbrain is a content discovery platform providing publishers a service for recommended links to increase traffic and generate revenue.

Content / Traffic Sharing

18 unique domains

200,000+ domains detected

3,304 declared customers^sellers.json

37,149 claimed customers^ads.txt

GDPR Vendor ID

55% Reseller Accounts

45% Direct Accounts

Krux

Krux helps marketers, publishers and agencies drive revenue by delivering smarter content, commerce and marketing experiences.

Identity + User Data

6 unique domains

190,000+ domains detected

0 declared customers^sellers.json

Adthrive

AdThrive is a lifestyle digital publishing and ad monetization network covering food, home, parenting, and DIY.

Ad Network

6 unique domains

190,000+ domains detected

3,630 declared customers^sellers.json

AddThis

AddThis provides social engagement tools, APIs and services personalizing websites for engagement, monetization and traffic boosting.

Identity + User Data

13 unique domains

190,000+ domains detected

0 declared customers^sellers.json

New Relic

New Relic is a digital intelligence company that delivers full-stack visibility and analytics to enterprises.

Publisher Tools + Analytics

4 unique domains

190,000+ domains detected

0 declared customers^sellers.json

Microsoft

Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.

Walled Garden

15 unique domains

180,000+ domains detected

0 declared customers^sellers.json

Lotame

Lotame is the leading provider of data enrichment solutions for global enterprises.

Identity + User Data

5 unique domains

180,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Cookie Pro

Consent Management Platform

1 unique domains

180,000+ domains detected

0 declared customers^sellers.json

Fastly

Fastly helps digital businesses keep pace with their customer expectations by delivering secure and online experiences.

Content Delivery Network

7 unique domains

170,000+ domains detected

0 declared customers^sellers.json

BidSwitch

Ad Exchange

7 unique domains

170,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Chartbeat

Chartbeat tools measure and monetize website visitors' attention and engagement on page content and advertising.

Publisher Tools + Analytics

5 unique domains

160,000+ domains detected

0 declared customers^sellers.json

district m

Ad Exchange

17 unique domains

160,000+ domains detected

843 declared customers^sellers.json

81,558 claimed customers^ads.txt

GDPR Vendor ID

48% Reseller Accounts

52% Direct Accounts

Onetrust

OneTrust helps companies manage privacy, security and governance requirements in a regulatory environment that constantly changes.

Consent Management Platform

1 unique domains

160,000+ domains detected

0 declared customers^sellers.json

28 CMP ID

Integral Ad Science

IAS is a global technology and data company that empowers the advertising industry to effectively influence consumers everywhere.

Verification Service

5 unique domains

160,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

TripleLift

TripleLift is the programmatic technology company for native, branded content and OTT.

Ad Exchange

6 unique domains

150,000+ domains detected

4,896 declared customers^sellers.json

53,585 claimed customers^ads.txt

GDPR Vendor ID

30% Reseller Accounts

70% Direct Accounts

Oath

Walled Garden

11 unique domains

130,000+ domains detected

0 declared customers^sellers.json

52,652 claimed customers^ads.txt

48% Reseller Accounts

52% Direct Accounts

33Across

33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.

Ad Network

10 unique domains

120,000+ domains detected

1,734 declared customers^sellers.json

66,769 claimed customers^ads.txt

GDPR Vendor ID

54% Reseller Accounts

46% Direct Accounts

GumGum

GumGum is a global technology and media company specializing in contextual intelligence.

Ad Network

8 unique domains

120,000+ domains detected

1,046 declared customers^sellers.json

68,074 claimed customers^ads.txt

GDPR Vendor ID

51% Reseller Accounts

49% Direct Accounts

AdForm

Making display advertising simple, relevant, rewarding for advertisers, agencies and publishers

Buying System

10 unique domains

120,000+ domains detected

337 declared customers^sellers.json

52,045 claimed customers^ads.txt

GDPR Vendor ID

61% Reseller Accounts

39% Direct Accounts

Conversant

Conversant is a leader in personalized digital marketing.

Buying System

43 unique domains

110,000+ domains detected

869 declared customers^sellers.json

55,476 claimed customers^ads.txt

23 CMP ID

23 GDPR Vendor ID

38% Reseller Accounts

62% Direct Accounts

Bluekai

BlueKai is a data management platform that provides third-party data for use in a company's intelligent marketing activities.

Identity + User Data

6 unique domains

100,000+ domains detected

0 declared customers^sellers.json

Akamai

Akamai® is the provider of cloud services for helping enterprises provide secure, high-performing user experiences on any device.

Content Delivery Network

4 unique domains

100,000+ domains detected

0 declared customers^sellers.json

Sovrn

Sovrn offers products and services to online publishers that help them understand, operate and grow their businesses.

Ad Exchange

1 unique domains

100,000+ domains detected

0 declared customers^sellers.json

80,424 claimed customers^ads.txt

GDPR Vendor ID

44% Reseller Accounts

56% Direct Accounts

Nielsen

Global marketing research and business services company.

Publisher Tools + Analytics

8 unique domains

99,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

MediaMath

MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide.

Buying System

6 unique domains

99,000+ domains detected

0 declared customers^sellers.json

1,320 claimed customers^ads.txt

GDPR Vendor ID

100% Reseller Accounts

0% Direct Accounts

Sirdata

Sirdata is a self-service, third party data-collecting platform .

2 unique domains

97,000+ domains detected

0 declared customers^sellers.json

92 CMP ID

92 GDPR Vendor ID

NeuStar

Neustar offers a range of cloud-based services enabling marketing and IT professionals to promote and protect their businesses.

Identity + User Data

6 unique domains

97,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Piano

Piano Software provides a business platform for digital media.

Identity + User Data

10 unique domains

94,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Amobee

Kontera provides content marketing, social marketing, and actionable analytics to enable brands to optimize results.

Buying System

5 unique domains

89,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

LiveIntent

Liveintent is a people-based marketing technology platform that generates a customer graph while driving sales and revenue.

Identity + User Data

6 unique domains

87,000+ domains detected

9,679 declared customers^sellers.json

4,831 claimed customers^ads.txt

GDPR Vendor ID

28% Reseller Accounts

72% Direct Accounts

Teads

Teads invented outstream video advertising and is the no.1 video advertising marketplace in the world.

Ad Network

7 unique domains

85,000+ domains detected

3,466 declared customers^sellers.json

52,239 claimed customers^ads.txt

GDPR Vendor ID

40% Reseller Accounts

60% Direct Accounts

Nativo

Nativo is an advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads.

Ad Network

2 unique domains

82,000+ domains detected

665 declared customers^sellers.json

28,386 claimed customers^ads.txt

GDPR Vendor ID

36% Reseller Accounts

64% Direct Accounts

Mailchimp

Publisher Tools + Analytics

8 unique domains

80,000+ domains detected

0 declared customers^sellers.json

Permutive

Rebuilding data in advertising to protect privacy

Identity + User Data

12 unique domains

79,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Media.net

Media.net is a premium contextual advertising company.

Ad Exchange

18 unique domains

76,000+ domains detected

3,075 declared customers^sellers.json

44,951 claimed customers^ads.txt

GDPR Vendor ID

29% Reseller Accounts

71% Direct Accounts

Sharethrough

Sharethrough is a software company that powers in-feed, native ads for premium publishers & brand marketers.

Dual Sided Ad Platform

11 unique domains

73,000+ domains detected

1,212 declared customers^sellers.json

50,073 claimed customers^ads.txt

GDPR Vendor ID

32% Reseller Accounts

68% Direct Accounts

RhythmOne

RhythmOne is a technology-enabled digital media company that connects online audiences with brands through premium content across devices.

Ad Network

1 unique domains

71,000+ domains detected

3,082 declared customers^sellers.json

84,470 claimed customers^ads.txt

GDPR Vendor ID

52% Reseller Accounts

48% Direct Accounts

Simpli.fi

Simpli.fi is a demand side platform transforming unstructured data elements to valuable factors that aid in decision making.

3 unique domains

69,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Yandex

Yandex is a multinational technology company that provides internet-related services and operates a search engine platform in Russia.

1 unique domains

69,000+ domains detected

0 declared customers^sellers.json

6 claimed customers^ads.txt

0% Reseller Accounts

100% Direct Accounts

Cookiebot

Consent Management Platform

2 unique domains

69,000+ domains detected

0 declared customers^sellers.json

162 CMP ID

OneTag

Ad Network

3 unique domains

68,000+ domains detected

43,877 declared customers^sellers.json

44,226 claimed customers^ads.txt

65 CMP ID

65 GDPR Vendor ID

54% Reseller Accounts

46% Direct Accounts

HubSpot

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Buyer Tools + Analytics

6 unique domains

67,000+ domains detected

0 declared customers^sellers.json

Sourcepoint

Consent Management Platform

3 unique domains

66,000+ domains detected

0 declared customers^sellers.json

6 CMP ID

6 GDPR Vendor ID

Drawbridge

Drawbridge uses large-scale AI and machine learning technology to build Identity solutions that connect, unify, & enhance customer data.

Buying System

1 unique domains

65,000+ domains detected

0 declared customers^sellers.json

1 claimed customers^ads.txt

0% Reseller Accounts

100% Direct Accounts

TapAd

Tapad is a global marketing technology company connecting brands to consumers across devices.

Identity + User Data

1 unique domains

64,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Smart Ad Server

Smart AdServer is a leading ad monetization platform built for premium publishers to serve demanding buyers.

Dual Sided Ad Platform

3 unique domains

63,000+ domains detected

1,283 declared customers^sellers.json

75,251 claimed customers^ads.txt

GDPR Vendor ID

51% Reseller Accounts

49% Direct Accounts

Didomi

Didomi is a consent and preference management platform for collecting and leveraging user consents and preferences for businesses.

Consent Management Platform

1 unique domains

62,000+ domains detected

0 declared customers^sellers.json

7 CMP ID

Optimizely

Optimizely helps businesses test out different ways to make their websites or apps more effective.

Buyer Tools + Analytics

4 unique domains

62,000+ domains detected

0 declared customers^sellers.json

RTB House

Technology Powered by Deep Learning

5 unique domains

62,000+ domains detected

0 declared customers^sellers.json

4,360 claimed customers^ads.txt

GDPR Vendor ID

52% Reseller Accounts

77% Direct Accounts

Sortable

Sortable's ad technology works intelligently behind the scenes to optimize ad impressions so clients can focus on creating great content.

Verification Service

1 unique domains

60,000+ domains detected

251 declared customers^sellers.json

1,302 claimed customers^ads.txt

GDPR Vendor ID

2% Reseller Accounts

98% Direct Accounts

PulsePoint

Contextweb offers real-time solutions to deliver advertisements using categories and keywords.

Ad Exchange

4 unique domains

60,000+ domains detected

277 declared customers^sellers.json

74,572 claimed customers^ads.txt

54% Reseller Accounts

46% Direct Accounts

EMX digital

EMX Digital is a digital advertising marketplace.

Ad Network

6 unique domains

60,000+ domains detected

1,438 declared customers^sellers.json

GDPR Vendor ID

Beeswax

Beeswax offers Bidder-as-a-Service solution that is scalable, customizable, cloud-based programmatic bidding platform.

Buying System

1 unique domains

60,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Centro Brand Exchange

Centro's technology platform, Basis, is an advertising solution unifying programmatic buying, workflow automation and business intelligence.

Ad Exchange

1 unique domains

58,000+ domains detected

0 declared customers^sellers.json

Shopify

Shopify is a cloud-based, multi-channel commerce platform designed for small and medium-sized businesses.

Buying System

7 unique domains

55,000+ domains detected

0 declared customers^sellers.json

Tribal Fusion

Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers.

Buyer Tools + Analytics

3 unique domains

54,000+ domains detected

0 declared customers^sellers.json

6,858 claimed customers^ads.txt

23% Reseller Accounts

77% Direct Accounts

Tribal Fusion

Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers.

Buying System

3 unique domains

54,000+ domains detected

0 declared customers^sellers.json

6,858 claimed customers^ads.txt

23% Reseller Accounts

77% Direct Accounts

Sonobi

Publishers can programmatically sell guaranteed audiences against their advertisers data with premium inventory

Ad Exchange

7 unique domains

54,000+ domains detected

513 declared customers^sellers.json

52,372 claimed customers^ads.txt

GDPR Vendor ID

49% Reseller Accounts

51% Direct Accounts

Tealium

Tealium is a provider of customer data orchestration tools aimed to address challenges in online search, marketing, and segment targeting.

Identity + User Data

1 unique domains

52,000+ domains detected

0 declared customers^sellers.json

StackAdapt

StackAdapt is the #1 performing native advertising platform helping brands accelerate customer engagement and acquisition.

Ad Network

7 unique domains

52,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Sailthru

Sailthru helps modern marketers acquire, grow, and retain customers.

Buying System

5 unique domains

50,000+ domains detected

0 declared customers^sellers.json

DataXu

Dataxu is a software company that helps marketing professionals use data to improve their advertising.

Buying System

6 unique domains

50,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Snapchat

Snap Inc. is a camera company. Reinventing the camera represents the greatest opportunity to improve the way people live and communicate.

Walled Garden

4 unique domains

48,000+ domains detected

0 declared customers^sellers.json

Parsely

Parse.ly is an engagement analytics platform aimed at online publishers.

Publisher Tools + Analytics

15 unique domains

47,000+ domains detected

0 declared customers^sellers.json

Zeta

Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.

8 unique domains

47,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Bounce Exchange

BounceX enables the world's top brands to better recognize their customers online, providing 1-to-1 marketing at scale.

Ad Network

8 unique domains

47,000+ domains detected

517 declared customers^sellers.json

GDPR Vendor ID

Crazy Egg

Crazy Egg allows website owners to create tests to figure out what users are doing on their site.

Publisher Tools + Analytics

1 unique domains

47,000+ domains detected

0 declared customers^sellers.json

Segment

Segment provides customer data infrastructure that helps businesses put their customers first.

Buyer Tools + Analytics

10 unique domains

46,000+ domains detected

0 declared customers^sellers.json

Ad Lightning

Custom-built to give Publishers & Ad Platforms the tools they need to find bad ads, along with the data and processes to remove them.

Contextual Data Provider

1 unique domains

44,000+ domains detected

0 declared customers^sellers.json

Scroll

Scroll is creating a sustainable experience that puts amazing content in front of engaged users without all the noise.

Publisher Tools + Analytics

2 unique domains

44,000+ domains detected

0 declared customers^sellers.json

Zemanta

Zemanta develops enterprise software for native advertising. Brands use the Zemanta One platform to execute their global native ad spend.

Buying System

1 unique domains

43,000+ domains detected

0 declared customers^sellers.json

75 claimed customers^ads.txt

GDPR Vendor ID

99% Reseller Accounts

1% Direct Accounts

100

Gourmet Ads

Gourmet Ads is the leading online advertising platform for reaching the household grocery buyers in the United States, Canada, United

Ad Network

3 unique domains

41,000+ domains detected

1,842 declared customers^sellers.json