sincera

Systems Overview

There are many systems that power digital advertising on the internet - below you will find a ranking of these platforms, determined by the number sites that use ad system, and the frequency by which the site is communicating with a given ad system.

Some of the communication is benign, but the scope and volume of communication serve as an excellent proxy for the level of insight a platform potentially has regarding the users of given site.

Systems Ranking

Google

Google is a multinational corporation that specializes in Internet-related services and products.

54 unique domains 12,728,271 detected 94,960 sites 112.67% coverage 147,085 sellers.json

Facebook

Facebook is an online social networking service that enables its users to connect with friends and family.

12 unique domains 1,117,954 detected 7,608 sites 9.03% coverage 0 sellers.json

Mediavine

Mediavine is the largest exclusive ad management company in the U.S., and a Comscore top five lifestyle property.

11 unique domains 762,039 detected 3,694 sites 4.38% coverage 7,779 sellers.json

Amazon

Amazon is an international e-commerce website for consumers, sellers, and content creators.

27 unique domains 726,904 detected 2,342 sites 2.78% coverage 1,267 sellers.json

Quantcast

Quantcast helps create a more personalized digital world.

11 unique domains 612,701 detected 1,535 sites 1.82% coverage 0 sellers.json

WordPress

WordPress offers a web publishing software that can be used to create websites or blogs.

9 unique domains 500,574 detected sites 0.00% coverage sellers.json

Twitter

Twitter is a social networking platform that allows its users to send and read micro-blogs of up to 280-characters known as tweets.

8 unique domains 392,327 detected sites 0.00% coverage sellers.json

Cloudflare

Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.

7 unique domains 389,226 detected sites 0.00% coverage sellers.json

ComScore

comScore is a cross-platform measurement company that measures audiences, brands, and consumer behavior.

7 unique domains 330,105 detected sites 0.00% coverage sellers.json

Index Exchange

Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.

13 unique domains 327,858 detected 85,401 sites 101.33% coverage 3,104 sellers.json

AppNexus

AppNexus operates a cloud-based software platform that enables and optimizes programmatic online advertising.

12 unique domains 308,791 detected 87,888 sites 104.28% coverage 2,199 sellers.json

Rubicon Project

Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.

16 unique domains 288,896 detected 79,722 sites 94.59% coverage 3,454 sellers.json

PubMatic

PubMatic is an automation solutions company for an open digital media industry.

20 unique domains 260,992 detected 78,368 sites 92.98% coverage 3,239 sellers.json

Criteo

Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.

15 unique domains 250,548 detected 26,764 sites 31.76% coverage 0 sellers.json

LiveRamp

LiveRamp is the leading data connectivity platform for the safe and effective use of data.

15 unique domains 246,003 detected sites 0.00% coverage sellers.json

Adobe Ad Cloud

Adobe provides digital media and digital marketing solutions.

64 unique domains 239,016 detected sites 0.00% coverage sellers.json

Pinterest is a visual bookmarking tool for saving and discovering creative ideas.

9 unique domains 212,816 detected sites 0.00% coverage sellers.json

Taboola

Taboola is a content discovery platform that connects people with content they may like but never knew existed.

27 unique domains 174,785 detected 22,663 sites 26.89% coverage 37,709 sellers.json

The Trade Desk

The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.

8 unique domains 168,214 detected 733 sites 0.87% coverage 0 sellers.json

Skimlinks

Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream.

5 unique domains 165,666 detected sites 0.00% coverage sellers.json

Moat

Moat is a SaaS-based search engine for display ads, enabling users to find and discover their favorite brands.

17 unique domains 159,168 detected sites 0.00% coverage sellers.json

LinkedIn is a professional networking site that allows its members to create business connections, search jobs, and find potential clients.

4 unique domains 152,144 detected sites 0.00% coverage sellers.json

Gemini from Yahoo!

Yahoo operates an online web portal intended to provide the latest news on cricket, finance, lifestyle, movies, celebrity, travel, and more.

19 unique domains 147,649 detected 48,804 sites 57.91% coverage 1,813 sellers.json

OneSignal

OneSignal is an easy for developers to add personalized mobile push notifications or web push notifications to their apps.

4 unique domains 134,187 detected sites 0.00% coverage sellers.json

Adthrive

AdThrive is a lifestyle digital publishing and ad monetization network covering food, home, parenting, and DIY.

6 unique domains 131,920 detected sites 0.00% coverage sellers.json

New Relic

New Relic is a digital intelligence company that delivers full-stack visibility and analytics to enterprises.

4 unique domains 123,952 detected sites 0.00% coverage sellers.json

Hotjar

Hotjar is a privately owned and funded company that develops intuitive and disruptive research and optimization tools for web businesses.

9 unique domains 120,004 detected sites 0.00% coverage sellers.json

Fastly

Fastly helps digital businesses keep pace with their customer expectations by delivering secure and online experiences.

7 unique domains 117,678 detected sites 0.00% coverage sellers.json

Lotame

Lotame is the leading provider of data enrichment solutions for global enterprises.

5 unique domains 115,447 detected sites 0.00% coverage sellers.json

district m

17 unique domains 114,545 detected 67,896 sites 80.56% coverage 842 sellers.json

OpenX

OpenX provides digital and advertising technologies that optimize a company's advertising revenue.

35 unique domains 110,383 detected 85,064 sites 100.93% coverage 6,788 sellers.json

Outbrain

Outbrain is a content discovery platform providing publishers a service for recommended links to increase traffic and generate revenue.

18 unique domains 106,634 detected 28,758 sites 34.12% coverage 3,245 sellers.json

Krux

Krux helps marketers, publishers and agencies drive revenue by delivering smarter content, commerce and marketing experiences.

6 unique domains 106,283 detected sites 0.00% coverage sellers.json

AddThis

AddThis provides social engagement tools, APIs and services personalizing websites for engagement, monetization and traffic boosting.

13 unique domains 102,905 detected sites 0.00% coverage sellers.json

Microsoft

Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.

15 unique domains 102,654 detected sites 0.00% coverage sellers.json

ShareThis

14 unique domains 101,679 detected sites 0.00% coverage sellers.json

Chartbeat

Chartbeat tools measure and monetize website visitors' attention and engagement on page content and advertising.

5 unique domains 99,037 detected sites 0.00% coverage sellers.json

TripleLift

TripleLift is the programmatic technology company for native, branded content and OTT.

6 unique domains 96,870 detected 38,971 sites 46.24% coverage 4,650 sellers.json

Integral Ad Science

IAS is a global technology and data company that empowers the advertising industry to effectively influence consumers everywhere.

5 unique domains 93,141 detected sites 0.00% coverage sellers.json

Cookie Pro

1 unique domains 92,215 detected sites 0.00% coverage sellers.json

Oath

11 unique domains 86,752 detected 40,932 sites 48.57% coverage 0 sellers.json

Onetrust

OneTrust helps companies manage privacy, security and governance requirements in a regulatory environment that constantly changes.

1 unique domains 85,990 detected sites 0.00% coverage sellers.json

GumGum

GumGum is a global technology and media company specializing in contextual intelligence.

8 unique domains 81,524 detected 54,650 sites 64.84% coverage 1,016 sellers.json

BidSwitch

7 unique domains 75,917 detected sites 0.00% coverage 0 sellers.json

Sovrn

Sovrn offers products and services to online publishers that help them understand, operate and grow their businesses.

1 unique domains 71,121 detected 66,177 sites 78.52% coverage 0 sellers.json

Nielsen

Global marketing research and business services company.

8 unique domains 61,843 detected sites 0.00% coverage sellers.json

Akamai

Akamai® is the provider of cloud services for helping enterprises provide secure, high-performing user experiences on any device.

3 unique domains 60,184 detected sites 0.00% coverage sellers.json

Piano

Piano Software provides a business platform for digital media.

10 unique domains 60,114 detected sites 0.00% coverage sellers.json

Teads

Teads invented outstream video advertising and is the no.1 video advertising marketplace in the world.

7 unique domains 58,704 detected 40,442 sites 47.98% coverage 3,347 sellers.json

Sirdata

Sirdata is a self-service, third party data-collecting platform .

2 unique domains 58,139 detected sites 0.00% coverage sellers.json

Bluekai

BlueKai is a data management platform that provides third-party data for use in a company's intelligent marketing activities.

6 unique domains 55,369 detected sites 0.00% coverage sellers.json

NeuStar

Neustar offers a range of cloud-based services enabling marketing and IT professionals to promote and protect their businesses.

6 unique domains 54,691 detected sites 0.00% coverage sellers.json

AdForm

Making display advertising simple, relevant, rewarding for advertisers, agencies and publishers

10 unique domains 54,596 detected 38,529 sites 45.71% coverage 331 sellers.json

MediaMath

MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide.

6 unique domains 53,706 detected 1,320 sites 1.57% coverage 0 sellers.json

33Across

33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.

10 unique domains 53,478 detected 53,226 sites 63.15% coverage 1,722 sellers.json

Nativo

Nativo is an advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads.

2 unique domains 53,256 detected 13,968 sites 16.57% coverage 643 sellers.json

Mailchimp

8 unique domains 51,131 detected sites 0.00% coverage sellers.json

Conversant

Conversant is a leader in personalized digital marketing.

43 unique domains 48,950 detected 40,877 sites 48.50% coverage 822 sellers.json

Drawbridge

Drawbridge uses large-scale AI and machine learning technology to build Identity solutions that connect, unify, & enhance customer data.

1 unique domains 44,574 detected 1 sites 0.00% coverage 0 sellers.json

Amobee

Kontera provides content marketing, social marketing, and actionable analytics to enable brands to optimize results.

5 unique domains 43,923 detected sites 0.00% coverage sellers.json

HubSpot

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

6 unique domains 42,905 detected sites 0.00% coverage sellers.json

Yandex

Yandex is a multinational technology company that provides internet-related services and operates a search engine platform in Russia.

1 unique domains 41,947 detected 6 sites 0.01% coverage 0 sellers.json

Permutive

Rebuilding data in advertising to protect privacy

12 unique domains 41,680 detected sites 0.00% coverage sellers.json

Cookiebot

2 unique domains 41,250 detected sites 0.00% coverage sellers.json

OneTag

3 unique domains 41,032 detected 26,520 sites 31.47% coverage 43,810 sellers.json

Sharethrough

Sharethrough is a software company that powers in-feed, native ads for premium publishers & brand marketers.

11 unique domains 40,859 detected 32,927 sites 39.07% coverage 1,110 sellers.json

Media.net

Media.net is a premium contextual advertising company.

18 unique domains 40,570 detected 35,115 sites 41.66% coverage 2,668 sellers.json

LiveIntent

Liveintent is a people-based marketing technology platform that generates a customer graph while driving sales and revenue.

6 unique domains 40,121 detected 4,636 sites 5.50% coverage 9,551 sellers.json

RhythmOne

RhythmOne is a technology-enabled digital media company that connects online audiences with brands through premium content across devices.

1 unique domains 39,541 detected 69,601 sites 82.58% coverage 2,998 sellers.json

Sourcepoint

3 unique domains 39,040 detected sites 0.00% coverage sellers.json

Sortable

Sortable's ad technology works intelligently behind the scenes to optimize ad impressions so clients can focus on creating great content.

1 unique domains 38,195 detected 1,302 sites 1.54% coverage 248 sellers.json

Didomi

Didomi is a consent and preference management platform for collecting and leveraging user consents and preferences for businesses.

1 unique domains 37,831 detected sites 0.00% coverage sellers.json

Merkle

Merkle is a customer relationship management agency that designs, executes and evaluates integrated marketing programs.

1 unique domains 36,837 detected sites 0.00% coverage sellers.json

EMX digital

EMX Digital is a digital advertising marketplace.

6 unique domains 36,010 detected sites 0.00% coverage sellers.json

RTB House

Technology Powered by Deep Learning

5 unique domains 35,750 detected 4,360 sites 5.17% coverage 0 sellers.json

Optimizely

Optimizely helps businesses test out different ways to make their websites or apps more effective.

4 unique domains 35,440 detected sites 0.00% coverage sellers.json

PulsePoint

Contextweb offers real-time solutions to deliver advertisements using categories and keywords.

4 unique domains 34,033 detected 61,105 sites 72.50% coverage 257 sellers.json

Shopify

Shopify is a cloud-based, multi-channel commerce platform designed for small and medium-sized businesses.

7 unique domains 33,760 detected sites 0.00% coverage sellers.json

Sonobi

Publishers can programmatically sell guaranteed audiences against their advertisers data with premium inventory

7 unique domains 33,548 detected 39,469 sites 46.83% coverage 479 sellers.json

Bounce Exchange

BounceX enables the world's top brands to better recognize their customers online, providing 1-to-1 marketing at scale.

8 unique domains 32,754 detected sites 0.00% coverage sellers.json

Simpli.fi

Simpli.fi is a demand side platform transforming unstructured data elements to valuable factors that aid in decision making.

3 unique domains 31,946 detected sites 0.00% coverage sellers.json

Tealium

Tealium is a provider of customer data orchestration tools aimed to address challenges in online search, marketing, and segment targeting.

1 unique domains 31,809 detected sites 0.00% coverage sellers.json

Ad Lightning

Custom-built to give Publishers & Ad Platforms the tools they need to find bad ads, along with the data and processes to remove them.

1 unique domains 31,782 detected sites 0.00% coverage sellers.json

Crazy Egg

Crazy Egg allows website owners to create tests to figure out what users are doing on their site.

1 unique domains 30,706 detected sites 0.00% coverage sellers.json

Centro Brand Exchange

Centro's technology platform, Basis, is an advertising solution unifying programmatic buying, workflow automation and business intelligence.

1 unique domains 30,531 detected sites 0.00% coverage sellers.json

TapAd

Tapad is a global marketing technology company connecting brands to consumers across devices.

1 unique domains 28,014 detected sites 0.00% coverage sellers.json

Sailthru

Sailthru helps modern marketers acquire, grow, and retain customers.

5 unique domains 27,064 detected sites 0.00% coverage sellers.json

Parsely

Parse.ly is an engagement analytics platform aimed at online publishers.

15 unique domains 26,969 detected sites 0.00% coverage sellers.json

Beeswax

Beeswax offers Bidder-as-a-Service solution that is scalable, customizable, cloud-based programmatic bidding platform.

1 unique domains 26,775 detected sites 0.00% coverage sellers.json

Scroll

Scroll is creating a sustainable experience that puts amazing content in front of engaged users without all the noise.

2 unique domains 26,262 detected sites 0.00% coverage sellers.json

Segment

Segment provides customer data infrastructure that helps businesses put their customers first.

10 unique domains 26,012 detected sites 0.00% coverage sellers.json

StackAdapt

StackAdapt is the #1 performing native advertising platform helping brands accelerate customer engagement and acquisition.

7 unique domains 25,579 detected sites 0.00% coverage sellers.json

Gourmet Ads

Gourmet Ads is the leading online advertising platform for reaching the household grocery buyers in the United States, Canada, United

3 unique domains 24,501 detected sites 0.00% coverage 1,799 sellers.json

Snapchat

Snap Inc. is a camera company. Reinventing the camera represents the greatest opportunity to improve the way people live and communicate.

4 unique domains 24,378 detected sites 0.00% coverage sellers.json

Yieldmo

Yieldmo is one of the fastest-growing digital advertising and attention analytics companies.

1 unique domains 22,190 detected 25,554 sites 30.32% coverage 874 sellers.json

AdRoll

Adroll deals with digital marketing, digital advertising, e-commerce, email, retargeting, advanced tracking and product recommendations.

4 unique domains 21,777 detected 1 sites 0.00% coverage 0 sellers.json

Blueconic

BlueConic's customer data platform liberates first-party data so companies can transform customer relationships and drive business growth.

8 unique domains 20,531 detected sites 0.00% coverage sellers.json

Undertone

Undertone develops high impact, cross-screen digital advertising experiences for brands.

7 unique domains 20,380 detected 27,134 sites 32.19% coverage 344 sellers.json

Zemanta

Zemanta develops enterprise software for native advertising. Brands use the Zemanta One platform to execute their global native ad spend.

1 unique domains 19,964 detected 75 sites 0.09% coverage 0 sellers.json

100

Ensighten

The leader in website security & privacy compliance

1 unique domains 19,640 detected sites 0.00% coverage sellers.json