sincera

platform ranking

There are many systems that power digital advertising on the internet - below you will find a ranking of these platforms, determined by the number sites that use ad system, and the frequency by which the site is communicating with a given ad system.

Google

Google is a multinational corporation that specializes in Internet-related services and products.

Walled Garden

54 unique domains

43 mm+ domains detected

814,036 declared customers^sellers.json

121,667 claimed customers^ads.txt

300 CMP ID

300 GDPR Vendor ID

42% Reseller Accounts

58% Direct Accounts

Facebook

Facebook is an online social networking service that enables its users to connect with friends and family.

Walled Garden

12 unique domains

3.9 mm+ domains detected

0 declared customers^sellers.json

7,898 claimed customers^ads.txt

77% Reseller Accounts

23% Direct Accounts

PubMatic

PubMatic is an automation solutions company for an open digital media industry.

Ad Exchange

20 unique domains

3.5 mm+ domains detected

3,791 declared customers^sellers.json

100,706 claimed customers^ads.txt

GDPR Vendor ID

50% Reseller Accounts

50% Direct Accounts

Rubicon Project

Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.

Ad Exchange

17 unique domains

2.7 mm+ domains detected

3,612 declared customers^sellers.json

108,896 claimed customers^ads.txt

GDPR Vendor ID

53% Reseller Accounts

47% Direct Accounts

Quantcast

Quantcast helps create a more personalized digital world.

Buying System

11 unique domains

2.6 mm+ domains detected

0 declared customers^sellers.json

1,535 claimed customers^ads.txt

10 CMP ID

10 GDPR Vendor ID

73% Reseller Accounts

27% Direct Accounts

Index Exchange

Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.

Ad Exchange

13 unique domains

2.2 mm+ domains detected

3,699 declared customers^sellers.json

107,654 claimed customers^ads.txt

GDPR Vendor ID

52% Reseller Accounts

48% Direct Accounts

Amazon

Amazon is an e-commerce website for consumers, sellers, and content creators.

Walled Garden

27 unique domains

2.2 mm+ domains detected

1,571 declared customers^sellers.json

2,342 claimed customers^ads.txt

GDPR Vendor ID

100% Reseller Accounts

1% Direct Accounts

LiveRamp

LiveRamp is the leading data connectivity platform for the safe and effective use of data.

Identity Provider

15 unique domains

2.1 mm+ domains detected

0 declared customers^sellers.json

3 CMP ID

3 GDPR Vendor ID

Mediavine

Mediavine is the largest exclusive ad management company in the U.S., and a Comscore top five lifestyle property.

Ad Network

11 unique domains

2 mm+ domains detected

8,969 declared customers^sellers.json

3,694 claimed customers^ads.txt

46 CMP ID

46 GDPR Vendor ID

0% Reseller Accounts

100% Direct Accounts

AppNexus

AppNexus operates a cloud-based software platform that enables and optimizes programmatic online advertising.

Dual Sided Ad Platform

12 unique domains

1.9 mm+ domains detected

2,355 declared customers^sellers.json

109,969 claimed customers^ads.txt

32 CMP ID

53% Reseller Accounts

47% Direct Accounts

Yahoo!

Yahoo operates an online web portal intended to provide the latest news on finance, lifestyle, movies, celebrity, travel, and more.

Walled Garden

19 unique domains

1.8 mm+ domains detected

2,339 declared customers^sellers.json

76,431 claimed customers^ads.txt

GDPR Vendor ID

47% Reseller Accounts

53% Direct Accounts

Criteo

Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.

Buying System

31 unique domains

1.7 mm+ domains detected

293 declared customers^sellers.json

50,081 claimed customers^ads.txt

GDPR Vendor ID

46% Reseller Accounts

54% Direct Accounts

Twitter

Twitter is a social networking platform that allows its users to send and read micro-blogs of up to 280-characters known as tweets.

Walled Garden

8 unique domains

1.5 mm+ domains detected

0 declared customers^sellers.json

Adobe Ad Cloud

Adobe provides digital media and digital marketing solutions.

Buying System

86 unique domains

1.4 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

OpenX

OpenX provides digital and advertising technologies that optimize a company's advertising revenue.

Ad Exchange

35 unique domains

1.4 mm+ domains detected

7,274 declared customers^sellers.json

107,145 claimed customers^ads.txt

GDPR Vendor ID

54% Reseller Accounts

46% Direct Accounts

WordPress

WordPress offers a web publishing software that can be used to create websites or blogs.

Content, Assets + Frameworks

9 unique domains

1.3 mm+ domains detected

0 declared customers^sellers.json

Cloudflare

Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.

Content Delivery Network

7 unique domains

1.2 mm+ domains detected

0 declared customers^sellers.json

Taboola

Taboola is a content discovery platform that connects people with content they may like but never knew existed.

Content / Traffic Sharing

27 unique domains

1.2 mm+ domains detected

40,428 declared customers^sellers.json

30,340 claimed customers^ads.txt

GDPR Vendor ID

33% Reseller Accounts

67% Direct Accounts

Hotjar

Hotjar is a privately owned and funded company that develops intuitive and disruptive research and optimization tools for web businesses.

Buyer Tools + Analytics

9 unique domains

1.2 mm+ domains detected

0 declared customers^sellers.json

The Trade Desk

The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.

Buying System

8 unique domains

1.1 mm+ domains detected

0 declared customers^sellers.json

733 claimed customers^ads.txt

GDPR Vendor ID

99% Reseller Accounts

0% Direct Accounts

BidSwitch

Ad Exchange

7 unique domains

1.1 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Krux

Krux helps marketers, publishers and agencies drive revenue by delivering smarter content, commerce and marketing experiences.

Identity Provider

6 unique domains

1.1 mm+ domains detected

0 declared customers^sellers.json

33Across

33Across is a supply-side platform with integrated solutions to unlock addressability and monetization.

Ad Network

10 unique domains

1.1 mm+ domains detected

1,747 declared customers^sellers.json

73,194 claimed customers^ads.txt

GDPR Vendor ID

55% Reseller Accounts

45% Direct Accounts

LinkedIn is a professional networking site that allows its members to create business connections, search jobs, and find potential clients.

4 unique domains

1 mm+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Conversant

Conversant is a leader in personalized digital marketing.

Buying System

43 unique domains

990,000+ domains detected

899 declared customers^sellers.json

61,478 claimed customers^ads.txt

23 CMP ID

23 GDPR Vendor ID

39% Reseller Accounts

61% Direct Accounts

Pinterest is a visual bookmarking tool for saving and discovering creative ideas.

Walled Garden

9 unique domains

970,000+ domains detected

0 declared customers^sellers.json

ComScore

comScore is a cross-platform measurement company that measures audiences, brands, and consumer behavior.

Verification Service

7 unique domains

930,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Bootstrap

Content, Assets + Frameworks

4 unique domains

690,000+ domains detected

AdForm

Making display advertising simple, relevant, rewarding for advertisers, agencies and publishers

Buying System

10 unique domains

680,000+ domains detected

358 declared customers^sellers.json

56,759 claimed customers^ads.txt

GDPR Vendor ID

61% Reseller Accounts

39% Direct Accounts

Bluekai

BlueKai is a data management platform that provides third-party data for use in a company's intelligent marketing activities.

Identity Provider

6 unique domains

650,000+ domains detected

0 declared customers^sellers.json

Amobee

Kontera provides content marketing, social marketing, and actionable analytics to enable brands to optimize results.

Buying System

5 unique domains

650,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Outbrain

Outbrain provides a recommendation platform to connect advertisers to open web consumers.

Content / Traffic Sharing

18 unique domains

630,000+ domains detected

8,419 declared customers^sellers.json

41,196 claimed customers^ads.txt

GDPR Vendor ID

54% Reseller Accounts

46% Direct Accounts

TripleLift

TripleLift is the programmatic technology company for native, branded content and OTT.

Ad Exchange

6 unique domains

630,000+ domains detected

5,095 declared customers^sellers.json

59,732 claimed customers^ads.txt

GDPR Vendor ID

32% Reseller Accounts

68% Direct Accounts

AddThis

AddThis provides social engagement tools, APIs and services personalizing websites for engagement, monetization and traffic boosting.

Identity Provider

13 unique domains

620,000+ domains detected

0 declared customers^sellers.json

Microsoft

Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.

Walled Garden

15 unique domains

590,000+ domains detected

0 declared customers^sellers.json

Tribal Fusion

Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers.

Buying System

3 unique domains

590,000+ domains detected

0 declared customers^sellers.json

7,107 claimed customers^ads.txt

23% Reseller Accounts

77% Direct Accounts

Tribal Fusion

Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers.

Buyer Tools + Analytics

3 unique domains

590,000+ domains detected

0 declared customers^sellers.json

7,107 claimed customers^ads.txt

23% Reseller Accounts

77% Direct Accounts

MediaMath

MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide.

Buying System

6 unique domains

580,000+ domains detected

0 declared customers^sellers.json

1,320 claimed customers^ads.txt

GDPR Vendor ID

100% Reseller Accounts

0% Direct Accounts

Lotame

Lotame is the leading provider of data enrichment solutions for global enterprises.

Identity Provider

5 unique domains

570,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Media.net

Media.net is a premium contextual advertising company.

Ad Exchange

18 unique domains

540,000+ domains detected

3,366 declared customers^sellers.json

51,655 claimed customers^ads.txt

GDPR Vendor ID

32% Reseller Accounts

68% Direct Accounts

Oath

Walled Garden

11 unique domains

540,000+ domains detected

0 declared customers^sellers.json

56,925 claimed customers^ads.txt

49% Reseller Accounts

51% Direct Accounts

NeuStar

Neustar is a tech company that offers a range of cloud-based services for marketing and IT professionals.

Identity Provider

6 unique domains

520,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

New Relic

New Relic is a digital intelligence company that delivers full-stack visibility and analytics to enterprises.

Publisher Tools + Analytics

4 unique domains

520,000+ domains detected

0 declared customers^sellers.json

LiveIntent

Liveintent is a people-based marketing technology platform that generates a customer graph while driving sales and revenue.

Identity Provider

6 unique domains

500,000+ domains detected

9,739 declared customers^sellers.json

5,126 claimed customers^ads.txt

GDPR Vendor ID

26% Reseller Accounts

74% Direct Accounts

Moat

Moat is a SaaS-based search engine for display ads, enabling users to find and discover their favorite brands.

Identity Provider

17 unique domains

500,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Simpli.fi

Simpli.fi is a demand side platform transforming unstructured data elements to valuable factors that aid in decision making.

3 unique domains

490,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

TapAd

Tapad is a global marketing technology company connecting brands to consumers across devices.

Identity Provider

1 unique domains

480,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Integral Ad Science

IAS is a global technology and data company that empowers the advertising industry to effectively influence consumers everywhere.

Verification Service

5 unique domains

480,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Nielsen

Global marketing research and business services company.

Publisher Tools + Analytics

8 unique domains

460,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

GumGum

GumGum is an Artificial Intelligence company that uses machine learning to extract value from digital content.

Ad Network

8 unique domains

460,000+ domains detected

1,057 declared customers^sellers.json

74,434 claimed customers^ads.txt

GDPR Vendor ID

51% Reseller Accounts

49% Direct Accounts

DataXu

Dataxu is a software company that helps marketing professionals use data to improve their advertising.

Buying System

6 unique domains

460,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Skimlinks

Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream.

Ad Network

5 unique domains

430,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

HubSpot

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Buyer Tools + Analytics

6 unique domains

430,000+ domains detected

0 declared customers^sellers.json

Sovrn

Sovrn offers products and services to online publishers that help them understand, operate and grow their businesses.

Ad Exchange

1 unique domains

430,000+ domains detected

0 declared customers^sellers.json

87,437 claimed customers^ads.txt

GDPR Vendor ID

44% Reseller Accounts

56% Direct Accounts

Beeswax

Beeswax offers Bidder-as-a-Service solution that is scalable, customizable, cloud-based programmatic bidding platform.

Buying System

1 unique domains

430,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Zeta

Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.

8 unique domains

410,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

district m

Ad Exchange

17 unique domains

400,000+ domains detected

862 declared customers^sellers.json

87,582 claimed customers^ads.txt

GDPR Vendor ID

49% Reseller Accounts

51% Direct Accounts

Sharethrough

Sharethrough is a software company that powers in-feed, native ads for premium publishers & brand marketers.

Dual Sided Ad Platform

11 unique domains

390,000+ domains detected

1,261 declared customers^sellers.json

57,950 claimed customers^ads.txt

GDPR Vendor ID

36% Reseller Accounts

64% Direct Accounts

Centro Brand Exchange

Centro's technology platform, Basis, is an advertising solution unifying programmatic buying, workflow automation and business intelligence.

Ad Exchange

1 unique domains

390,000+ domains detected

0 declared customers^sellers.json

OneSignal

OneSignal is an easy for developers to add personalized mobile push notifications or web push notifications to their apps.

Publisher Tools + Analytics

4 unique domains

390,000+ domains detected

0 declared customers^sellers.json

Smart Ad Server

Smart AdServer is a leading ad monetization platform built for premium publishers to serve demanding buyers.

Dual Sided Ad Platform

3 unique domains

380,000+ domains detected

1,347 declared customers^sellers.json

82,267 claimed customers^ads.txt

GDPR Vendor ID

51% Reseller Accounts

49% Direct Accounts

RhythmOne

RhythmOne is a technology-enabled digital media company that connects online audiences with brands through premium content across devices.

Ad Network

1 unique domains

370,000+ domains detected

3,105 declared customers^sellers.json

91,525 claimed customers^ads.txt

GDPR Vendor ID

51% Reseller Accounts

49% Direct Accounts

StackAdapt

StackAdapt is the #1 performing native advertising platform helping brands accelerate customer engagement and acquisition.

Ad Network

7 unique domains

370,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Shopify

Shopify is a cloud-based, multi-channel commerce platform designed for small and medium-sized businesses.

Buying System

7 unique domains

360,000+ domains detected

0 declared customers^sellers.json

Drawbridge

Drawbridge uses large-scale AI and machine learning technology to build Identity solutions that connect, unify, & enhance customer data.

Buying System

1 unique domains

360,000+ domains detected

0 declared customers^sellers.json

1 claimed customers^ads.txt

0% Reseller Accounts

100% Direct Accounts

PulsePoint

Contextweb offers real-time solutions to deliver advertisements using categories and keywords.

Ad Exchange

4 unique domains

360,000+ domains detected

292 declared customers^sellers.json

80,972 claimed customers^ads.txt

54% Reseller Accounts

46% Direct Accounts

ID5

The first centralised cookie synchronisation platform .

Identity Provider

1 unique domains

340,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

RTB House

Technology Powered by Deep Learning

5 unique domains

330,000+ domains detected

0 declared customers^sellers.json

4,360 claimed customers^ads.txt

GDPR Vendor ID

52% Reseller Accounts

77% Direct Accounts

Unruly

Unruly is an advertising technology company that gets videos watched, tracked, and shared across the Open Web.

Ad Network

10 unique domains

320,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Technorati

Synacor provides solutions that enable MSOs, ISPs, and telcos to bundle, promote, and deliver narrowband and broadband content and services.

Ad Network

1 unique domains

320,000+ domains detected

333 declared customers^sellers.json

44,674 claimed customers^ads.txt

64% Reseller Accounts

36% Direct Accounts

Technorati

Synacor provides solutions that enable MSOs, ISPs, and telcos to bundle, promote, and deliver narrowband and broadband content and services.

Content / Traffic Sharing

1 unique domains

320,000+ domains detected

333 declared customers^sellers.json

44,674 claimed customers^ads.txt

64% Reseller Accounts

36% Direct Accounts

Adelphic

Adelphic's patented technology overcomes the limitations of user identification in mobile and across networked devices.

Identity Provider

1 unique domains

320,000+ domains detected

0 declared customers^sellers.json

EMX digital

EMX Digital is a digital advertising marketplace.

Ad Network

6 unique domains

310,000+ domains detected

1,548 declared customers^sellers.json

GDPR Vendor ID

Zemanta

Zemanta develops enterprise software for native advertising. Brands use the Zemanta One platform to execute their global native ad spend.

Buying System

1 unique domains

310,000+ domains detected

0 declared customers^sellers.json

75 claimed customers^ads.txt

GDPR Vendor ID

99% Reseller Accounts

1% Direct Accounts

OwnerIQ

OwnerIQ provides online advertising solutions and marketing channels for brands, retailers, and manufacturers.

Buying System

1 unique domains

300,000+ domains detected

0 declared customers^sellers.json

AcuityAds

AcuityAds is a technology company that enables marketers to connect intelligently with the most meaningful audiences through digital media.

Ad Network

11 unique domains

300,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

AdTheorent

AdTheorent’s machine learning technology powers predictive targeting, predictive creative, and self-learning insights.

1 unique domains

300,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

DeepIntent

Ad Network

4 unique domains

290,000+ domains detected

0 declared customers^sellers.json

666 claimed customers^ads.txt

GDPR Vendor ID

94% Reseller Accounts

6% Direct Accounts

Onetrust

OneTrust helps companies manage privacy, security and governance requirements in a regulatory environment that constantly changes.

Consent Management Platform

5 unique domains

290,000+ domains detected

0 declared customers^sellers.json

28 CMP ID

OneTag

Ad Network

3 unique domains

280,000+ domains detected

43,942 declared customers^sellers.json

51,622 claimed customers^ads.txt

65 CMP ID

65 GDPR Vendor ID

54% Reseller Accounts

46% Direct Accounts

Cookie Pro

Consent Management Platform

1 unique domains

270,000+ domains detected

0 declared customers^sellers.json

Adthrive

AdThrive is a lifestyle digital publishing and ad monetization network covering food, home, parenting, and DIY.

Ad Network

6 unique domains

270,000+ domains detected

3,820 declared customers^sellers.json

Adgear

AdGear Technologies, Inc. is a digital advertising technology company, providing software and services to advertisers and publishers.

5 unique domains

270,000+ domains detected

0 declared customers^sellers.json

115 claimed customers^ads.txt

GDPR Vendor ID

100% Reseller Accounts

0% Direct Accounts

Fastly

Fastly helps digital businesses keep pace with their customer expectations by delivering secure and online experiences.

Content Delivery Network

7 unique domains

270,000+ domains detected

0 declared customers^sellers.json

Teads

Teads invented outstream video advertising and is the no.1 video advertising marketplace in the world.

Ad Network

7 unique domains

260,000+ domains detected

3,536 declared customers^sellers.json

56,374 claimed customers^ads.txt

GDPR Vendor ID

40% Reseller Accounts

60% Direct Accounts

Sonobi

Publishers can programmatically sell guaranteed audiences against their advertisers data with premium inventory

Ad Exchange

7 unique domains

260,000+ domains detected

555 declared customers^sellers.json

58,537 claimed customers^ads.txt

GDPR Vendor ID

50% Reseller Accounts

50% Direct Accounts

Chartbeat

Chartbeat tools measure and monetize website visitors' attention and engagement on page content and advertising.

Publisher Tools + Analytics

5 unique domains

250,000+ domains detected

0 declared customers^sellers.json

sovrn

Ad Network

1 unique domains

240,000+ domains detected

5,532 declared customers^sellers.json

84,521 claimed customers^ads.txt

GDPR Vendor ID

42% Reseller Accounts

58% Direct Accounts

Yieldmo

Yieldmo is one of the fastest-growing digital advertising and attention analytics companies.

Ad Exchange

1 unique domains

230,000+ domains detected

1,109 declared customers^sellers.json

45,601 claimed customers^ads.txt

GDPR Vendor ID

34% Reseller Accounts

66% Direct Accounts

SpotX

SpotX is a video advertising platform that enables publishers to monetize content across desktop, mobile, and connected TV devices.

Ad Exchange

6 unique domains

230,000+ domains detected

998 declared customers^sellers.json

77,284 claimed customers^ads.txt

GDPR Vendor ID

61% Reseller Accounts

39% Direct Accounts

Nativo

Nativo is an advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads.

Ad Network

2 unique domains

220,000+ domains detected

682 declared customers^sellers.json

31,282 claimed customers^ads.txt

GDPR Vendor ID

35% Reseller Accounts

65% Direct Accounts

Bidtellect

Bidtellect is the leading buy side Native platform built for marketers.

Buying System

1 unique domains

220,000+ domains detected

0 declared customers^sellers.json

19,792 claimed customers^ads.txt

GDPR Vendor ID

100% Reseller Accounts

0% Direct Accounts

AdRoll

Adroll deals with digital marketing, digital advertising, e-commerce, email, retargeting, advanced tracking and product recommendations.

Buying System

4 unique domains

220,000+ domains detected

0 declared customers^sellers.json

1 claimed customers^ads.txt

0% Reseller Accounts

100% Direct Accounts

Supership

Supership as a data technology company, is built on a solid foundation of reliable technology.

Contextual Data Provider

2 unique domains

210,000+ domains detected

0 declared customers^sellers.json

Narrative

Narrative empowers participants in the data economy.

Identity Provider

1 unique domains

200,000+ domains detected

0 declared customers^sellers.json

Piano

Piano Software provides a business platform for digital media.

Identity Provider

10 unique domains

180,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Akamai

Akamai® is the provider of cloud services for helping enterprises provide secure, high-performing user experiences on any device.

Content Delivery Network

4 unique domains

180,000+ domains detected

0 declared customers^sellers.json

Snapchat

Snap Inc. is a camera company. Reinventing the camera represents the greatest opportunity to improve the way people live and communicate.

Walled Garden

4 unique domains

170,000+ domains detected

0 declared customers^sellers.json

100

Mailchimp

Mailchimp provides marketing automation for e-commerce businesses.

Publisher Tools + Analytics

8 unique domains

170,000+ domains detected

0 declared customers^sellers.json