sincera

platform ranking

There are many systems that power digital advertising on the internet - below you will find a ranking of these platforms, determined by the number sites that use ad system, and the frequency by which the site is communicating with a given ad system.

Google

Google is a multinational corporation that specializes in Internet-related services and products.

Walled Garden

54 unique domains

26 mm+ domains detected

795,995 declared customers^sellers.json

119,754 claimed customers^ads.txt

300 CMP ID

300 GDPR Vendor ID

42% Reseller Accounts

58% Direct Accounts

Facebook

Facebook is an online social networking service that enables its users to connect with friends and family.

Walled Garden

12 unique domains

2.3 mm+ domains detected

0 declared customers^sellers.json

7,898 claimed customers^ads.txt

77% Reseller Accounts

23% Direct Accounts

Mediavine

Mediavine is the largest exclusive ad management company in the U.S., and a Comscore top five lifestyle property.

Ad Network

11 unique domains

1.5 mm+ domains detected

8,926 declared customers^sellers.json

3,694 claimed customers^ads.txt

46 CMP ID

46 GDPR Vendor ID

0% Reseller Accounts

100% Direct Accounts

Quantcast

Quantcast helps create a more personalized digital world.

Buying System

11 unique domains

1.4 mm+ domains detected

0 declared customers^sellers.json

1,535 claimed customers^ads.txt

10 CMP ID

10 GDPR Vendor ID

73% Reseller Accounts

27% Direct Accounts

Amazon

Amazon is an international e-commerce website for consumers, sellers, and content creators.

Walled Garden

27 unique domains

1.4 mm+ domains detected

1,526 declared customers^sellers.json

2,342 claimed customers^ads.txt

GDPR Vendor ID

100% Reseller Accounts

1% Direct Accounts

PubMatic

PubMatic is an automation solutions company for an open digital media industry.

Ad Exchange

20 unique domains

1.1 mm+ domains detected

3,679 declared customers^sellers.json

98,854 claimed customers^ads.txt

GDPR Vendor ID

50% Reseller Accounts

50% Direct Accounts

WordPress

WordPress offers a web publishing software that can be used to create websites or blogs.

Content, Assets + Frameworks

9 unique domains

930,000+ domains detected

0 declared customers^sellers.json

Rubicon Project

Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.

Ad Exchange

16 unique domains

920,000+ domains detected

3,569 declared customers^sellers.json

107,122 claimed customers^ads.txt

GDPR Vendor ID

53% Reseller Accounts

47% Direct Accounts

Index Exchange

Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.

Ad Exchange

13 unique domains

880,000+ domains detected

3,467 declared customers^sellers.json

105,998 claimed customers^ads.txt

GDPR Vendor ID

52% Reseller Accounts

48% Direct Accounts

Twitter

Twitter is a social networking platform that allows its users to send and read micro-blogs of up to 280-characters known as tweets.

Walled Garden

8 unique domains

840,000+ domains detected

0 declared customers^sellers.json

Cloudflare

Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.

Content Delivery Network

7 unique domains

800,000+ domains detected

0 declared customers^sellers.json

LiveRamp

LiveRamp is the leading data connectivity platform for the safe and effective use of data.

Identity Provider

15 unique domains

780,000+ domains detected

0 declared customers^sellers.json

3 CMP ID

3 GDPR Vendor ID

AppNexus

AppNexus operates a cloud-based software platform that enables and optimizes programmatic online advertising.

Dual Sided Ad Platform

12 unique domains

770,000+ domains detected

2,302 declared customers^sellers.json

108,341 claimed customers^ads.txt

32 CMP ID

53% Reseller Accounts

47% Direct Accounts

Criteo

Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.

Buying System

31 unique domains

660,000+ domains detected

260 declared customers^sellers.json

47,755 claimed customers^ads.txt

GDPR Vendor ID

46% Reseller Accounts

54% Direct Accounts

Adobe Ad Cloud

Adobe provides digital media and digital marketing solutions.

Buying System

86 unique domains

650,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

ComScore

comScore is a cross-platform measurement company that measures audiences, brands, and consumer behavior.

Verification Service

7 unique domains

600,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Gemini from Yahoo!

Yahoo operates an online web portal intended to provide the latest news on cricket, finance, lifestyle, movies, celebrity, travel, and more.

Walled Garden

19 unique domains

580,000+ domains detected

2,240 declared customers^sellers.json

73,773 claimed customers^ads.txt

47% Reseller Accounts

53% Direct Accounts

Taboola

Taboola is a content discovery platform that connects people with content they may like but never knew existed.

Content / Traffic Sharing

27 unique domains

500,000+ domains detected

39,651 declared customers^sellers.json

29,546 claimed customers^ads.txt

GDPR Vendor ID

33% Reseller Accounts

67% Direct Accounts

Pinterest is a visual bookmarking tool for saving and discovering creative ideas.

Walled Garden

9 unique domains

470,000+ domains detected

0 declared customers^sellers.json

The Trade Desk

The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.

Buying System

8 unique domains

460,000+ domains detected

0 declared customers^sellers.json

733 claimed customers^ads.txt

GDPR Vendor ID

99% Reseller Accounts

0% Direct Accounts

Bootstrap

Content, Assets + Frameworks

4 unique domains

460,000+ domains detected

OpenX

OpenX provides digital and advertising technologies that optimize a company's advertising revenue.

Ad Exchange

35 unique domains

430,000+ domains detected

7,081 declared customers^sellers.json

105,287 claimed customers^ads.txt

GDPR Vendor ID

54% Reseller Accounts

46% Direct Accounts

Hotjar

Hotjar is a privately owned and funded company that develops intuitive and disruptive research and optimization tools for web businesses.

Buyer Tools + Analytics

9 unique domains

430,000+ domains detected

0 declared customers^sellers.json

LinkedIn is a professional networking site that allows its members to create business connections, search jobs, and find potential clients.

4 unique domains

430,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Krux

Krux helps marketers, publishers and agencies drive revenue by delivering smarter content, commerce and marketing experiences.

Identity Provider

6 unique domains

360,000+ domains detected

0 declared customers^sellers.json

BidSwitch

Ad Exchange

7 unique domains

350,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Moat

Moat is a SaaS-based search engine for display ads, enabling users to find and discover their favorite brands.

Identity Provider

17 unique domains

320,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Skimlinks

Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream.

Ad Network

5 unique domains

290,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

AddThis

AddThis provides social engagement tools, APIs and services personalizing websites for engagement, monetization and traffic boosting.

Identity Provider

13 unique domains

290,000+ domains detected

0 declared customers^sellers.json

Outbrain

Outbrain is a content discovery platform providing publishers a service for recommended links to increase traffic and generate revenue.

Content / Traffic Sharing

18 unique domains

290,000+ domains detected

8,400 declared customers^sellers.json

39,462 claimed customers^ads.txt

GDPR Vendor ID

55% Reseller Accounts

45% Direct Accounts

33Across

33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.

Ad Network

10 unique domains

280,000+ domains detected

1,743 declared customers^sellers.json

71,234 claimed customers^ads.txt

GDPR Vendor ID

54% Reseller Accounts

46% Direct Accounts

Microsoft

Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.

Walled Garden

15 unique domains

270,000+ domains detected

0 declared customers^sellers.json

New Relic

New Relic is a digital intelligence company that delivers full-stack visibility and analytics to enterprises.

Publisher Tools + Analytics

4 unique domains

270,000+ domains detected

0 declared customers^sellers.json

Lotame

Lotame is the leading provider of data enrichment solutions for global enterprises.

Identity Provider

5 unique domains

260,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

OneSignal

OneSignal is an easy for developers to add personalized mobile push notifications or web push notifications to their apps.

Publisher Tools + Analytics

4 unique domains

250,000+ domains detected

0 declared customers^sellers.json

Conversant

Conversant is a leader in personalized digital marketing.

Buying System

43 unique domains

240,000+ domains detected

888 declared customers^sellers.json

59,350 claimed customers^ads.txt

23 CMP ID

23 GDPR Vendor ID

38% Reseller Accounts

62% Direct Accounts

TripleLift

TripleLift is the programmatic technology company for native, branded content and OTT.

Ad Exchange

6 unique domains

230,000+ domains detected

4,962 declared customers^sellers.json

57,299 claimed customers^ads.txt

GDPR Vendor ID

31% Reseller Accounts

69% Direct Accounts

AdForm

Making display advertising simple, relevant, rewarding for advertisers, agencies and publishers

Buying System

10 unique domains

230,000+ domains detected

349 declared customers^sellers.json

55,137 claimed customers^ads.txt

GDPR Vendor ID

61% Reseller Accounts

39% Direct Accounts

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Ad Exchange

17 unique domains

210,000+ domains detected

857 declared customers^sellers.json

85,988 claimed customers^ads.txt

GDPR Vendor ID

49% Reseller Accounts

51% Direct Accounts

Adthrive

AdThrive is a lifestyle digital publishing and ad monetization network covering food, home, parenting, and DIY.

Ad Network

6 unique domains

210,000+ domains detected

3,721 declared customers^sellers.json

Integral Ad Science

IAS is a global technology and data company that empowers the advertising industry to effectively influence consumers everywhere.

Verification Service

5 unique domains

210,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Bluekai

BlueKai is a data management platform that provides third-party data for use in a company's intelligent marketing activities.

Identity Provider

6 unique domains

210,000+ domains detected

0 declared customers^sellers.json

Oath

Walled Garden

11 unique domains

210,000+ domains detected

0 declared customers^sellers.json

55,500 claimed customers^ads.txt

49% Reseller Accounts

51% Direct Accounts

Cookie Pro

Consent Management Platform

1 unique domains

200,000+ domains detected

0 declared customers^sellers.json

MediaMath

MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide.

Buying System

6 unique domains

200,000+ domains detected

0 declared customers^sellers.json

1,320 claimed customers^ads.txt

GDPR Vendor ID

100% Reseller Accounts

0% Direct Accounts

Amobee

Kontera provides content marketing, social marketing, and actionable analytics to enable brands to optimize results.

Buying System

5 unique domains

190,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Fastly

Fastly helps digital businesses keep pace with their customer expectations by delivering secure and online experiences.

Content Delivery Network

7 unique domains

190,000+ domains detected

0 declared customers^sellers.json

Onetrust

OneTrust helps companies manage privacy, security and governance requirements in a regulatory environment that constantly changes.

Consent Management Platform

1 unique domains

180,000+ domains detected

0 declared customers^sellers.json

28 CMP ID

NeuStar

Neustar offers a range of cloud-based services enabling marketing and IT professionals to promote and protect their businesses.

Identity Provider

6 unique domains

180,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Chartbeat

Chartbeat tools measure and monetize website visitors' attention and engagement on page content and advertising.

Publisher Tools + Analytics

5 unique domains

180,000+ domains detected

0 declared customers^sellers.json

GumGum

GumGum is a global technology and media company specializing in contextual intelligence.

Ad Network

8 unique domains

180,000+ domains detected

1,050 declared customers^sellers.json

72,333 claimed customers^ads.txt

GDPR Vendor ID

52% Reseller Accounts

48% Direct Accounts

Nielsen

Global marketing research and business services company.

Publisher Tools + Analytics

8 unique domains

170,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Sovrn

Sovrn offers products and services to online publishers that help them understand, operate and grow their businesses.

Ad Exchange

1 unique domains

170,000+ domains detected

0 declared customers^sellers.json

85,097 claimed customers^ads.txt

GDPR Vendor ID

44% Reseller Accounts

56% Direct Accounts

LiveIntent

Liveintent is a people-based marketing technology platform that generates a customer graph while driving sales and revenue.

Identity Provider

6 unique domains

160,000+ domains detected

9,697 declared customers^sellers.json

5,074 claimed customers^ads.txt

GDPR Vendor ID

26% Reseller Accounts

74% Direct Accounts

Tribal Fusion

Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers.

Buying System

3 unique domains

150,000+ domains detected

0 declared customers^sellers.json

7,107 claimed customers^ads.txt

23% Reseller Accounts

77% Direct Accounts

Tribal Fusion

Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers.

Buyer Tools + Analytics

3 unique domains

150,000+ domains detected

0 declared customers^sellers.json

7,107 claimed customers^ads.txt

23% Reseller Accounts

77% Direct Accounts

Simpli.fi

Simpli.fi is a demand side platform transforming unstructured data elements to valuable factors that aid in decision making.

3 unique domains

150,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Media.net

Media.net is a premium contextual advertising company.

Ad Exchange

18 unique domains

150,000+ domains detected

3,196 declared customers^sellers.json

48,344 claimed customers^ads.txt

GDPR Vendor ID

29% Reseller Accounts

71% Direct Accounts

TapAd

Tapad is a global marketing technology company connecting brands to consumers across devices.

Identity Provider

1 unique domains

140,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

HubSpot

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Buyer Tools + Analytics

6 unique domains

140,000+ domains detected

0 declared customers^sellers.json

Beeswax

Beeswax offers Bidder-as-a-Service solution that is scalable, customizable, cloud-based programmatic bidding platform.

Buying System

1 unique domains

130,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

RhythmOne

RhythmOne is a technology-enabled digital media company that connects online audiences with brands through premium content across devices.

Ad Network

1 unique domains

130,000+ domains detected

3,094 declared customers^sellers.json

89,494 claimed customers^ads.txt

GDPR Vendor ID

51% Reseller Accounts

49% Direct Accounts

Sharethrough

Sharethrough is a software company that powers in-feed, native ads for premium publishers & brand marketers.

Dual Sided Ad Platform

11 unique domains

130,000+ domains detected

1,237 declared customers^sellers.json

54,918 claimed customers^ads.txt

GDPR Vendor ID

34% Reseller Accounts

66% Direct Accounts

Akamai

Akamai® is the provider of cloud services for helping enterprises provide secure, high-performing user experiences on any device.

Content Delivery Network

4 unique domains

120,000+ domains detected

0 declared customers^sellers.json

DataXu

Dataxu is a software company that helps marketing professionals use data to improve their advertising.

Buying System

6 unique domains

120,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Centro Brand Exchange

Centro's technology platform, Basis, is an advertising solution unifying programmatic buying, workflow automation and business intelligence.

Ad Exchange

1 unique domains

120,000+ domains detected

0 declared customers^sellers.json

Smart Ad Server

Smart AdServer is a leading ad monetization platform built for premium publishers to serve demanding buyers.

Dual Sided Ad Platform

3 unique domains

120,000+ domains detected

1,311 declared customers^sellers.json

79,556 claimed customers^ads.txt

GDPR Vendor ID

51% Reseller Accounts

49% Direct Accounts

Drawbridge

Drawbridge uses large-scale AI and machine learning technology to build Identity solutions that connect, unify, & enhance customer data.

Buying System

1 unique domains

120,000+ domains detected

0 declared customers^sellers.json

1 claimed customers^ads.txt

0% Reseller Accounts

100% Direct Accounts

Teads

Teads invented outstream video advertising and is the no.1 video advertising marketplace in the world.

Ad Network

7 unique domains

120,000+ domains detected

3,498 declared customers^sellers.json

54,727 claimed customers^ads.txt

GDPR Vendor ID

40% Reseller Accounts

60% Direct Accounts

Sirdata

Sirdata is a self-service, third party data-collecting platform .

2 unique domains

120,000+ domains detected

0 declared customers^sellers.json

92 CMP ID

92 GDPR Vendor ID

Piano

Piano Software provides a business platform for digital media.

Identity Provider

10 unique domains

120,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

PulsePoint

Contextweb offers real-time solutions to deliver advertisements using categories and keywords.

Ad Exchange

4 unique domains

120,000+ domains detected

281 declared customers^sellers.json

78,919 claimed customers^ads.txt

55% Reseller Accounts

45% Direct Accounts

Nativo

Nativo is an advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads.

Ad Network

2 unique domains

110,000+ domains detected

669 declared customers^sellers.json

30,184 claimed customers^ads.txt

GDPR Vendor ID

35% Reseller Accounts

65% Direct Accounts

OneTag

Ad Network

3 unique domains

110,000+ domains detected

43,906 declared customers^sellers.json

48,626 claimed customers^ads.txt

65 CMP ID

65 GDPR Vendor ID

54% Reseller Accounts

46% Direct Accounts

Shopify

Shopify is a cloud-based, multi-channel commerce platform designed for small and medium-sized businesses.

Buying System

7 unique domains

110,000+ domains detected

0 declared customers^sellers.json

Zeta

Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.

8 unique domains

110,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

StackAdapt

StackAdapt is the #1 performing native advertising platform helping brands accelerate customer engagement and acquisition.

Ad Network

7 unique domains

110,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

RTB House

Technology Powered by Deep Learning

5 unique domains

110,000+ domains detected

0 declared customers^sellers.json

4,360 claimed customers^ads.txt

GDPR Vendor ID

52% Reseller Accounts

77% Direct Accounts

EMX digital

EMX Digital is a digital advertising marketplace.

Ad Network

6 unique domains

100,000+ domains detected

1,468 declared customers^sellers.json

GDPR Vendor ID

Mailchimp

Publisher Tools + Analytics

8 unique domains

99,000+ domains detected

0 declared customers^sellers.json

ID5

The first centralised cookie synchronisation platform .

Identity Provider

1 unique domains

99,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Unruly

Unruly is an advertising technology company that gets videos watched, tracked, and shared across the Open Web.

Ad Network

10 unique domains

98,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Adelphic

Adelphic's patented technology overcomes the limitations of user identification in mobile and across networked devices.

Identity Provider

1 unique domains

90,000+ domains detected

0 declared customers^sellers.json

Zemanta

Zemanta develops enterprise software for native advertising. Brands use the Zemanta One platform to execute their global native ad spend.

Buying System

1 unique domains

90,000+ domains detected

0 declared customers^sellers.json

75 claimed customers^ads.txt

GDPR Vendor ID

99% Reseller Accounts

1% Direct Accounts

Technorati

Synacor provides solutions that enable MSOs, ISPs, and telcos to bundle, promote, and deliver narrowband and broadband content and services.

Ad Network

1 unique domains

90,000+ domains detected

322 declared customers^sellers.json

43,082 claimed customers^ads.txt

64% Reseller Accounts

36% Direct Accounts

Technorati

Synacor provides solutions that enable MSOs, ISPs, and telcos to bundle, promote, and deliver narrowband and broadband content and services.

Content / Traffic Sharing

1 unique domains

90,000+ domains detected

322 declared customers^sellers.json

43,082 claimed customers^ads.txt

64% Reseller Accounts

36% Direct Accounts

Permutive

Rebuilding data in advertising to protect privacy

Identity Provider

12 unique domains

89,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Sonobi

Publishers can programmatically sell guaranteed audiences against their advertisers data with premium inventory

Ad Exchange

7 unique domains

88,000+ domains detected

534 declared customers^sellers.json

56,582 claimed customers^ads.txt

GDPR Vendor ID

49% Reseller Accounts

51% Direct Accounts

OwnerIQ

OwnerIQ provides online advertising solutions and marketing channels for brands, retailers, and manufacturers.

Buying System

1 unique domains

87,000+ domains detected

0 declared customers^sellers.json

Cookiebot

Consent Management Platform

2 unique domains

84,000+ domains detected

0 declared customers^sellers.json

162 CMP ID

Yandex

Yandex is a multinational technology company that provides internet-related services and operates a search engine platform in Russia.

1 unique domains

82,000+ domains detected

0 declared customers^sellers.json

6 claimed customers^ads.txt

0% Reseller Accounts

100% Direct Accounts

Didomi

Didomi is a consent and preference management platform for collecting and leveraging user consents and preferences for businesses.

Consent Management Platform

1 unique domains

78,000+ domains detected

0 declared customers^sellers.json

7 CMP ID

AdTheorent

AdTheorent’s machine learning technology powers predictive targeting, predictive creative, and self-learning insights.

1 unique domains

76,000+ domains detected

0 declared customers^sellers.json

GDPR Vendor ID

Sourcepoint

Consent Management Platform

3 unique domains

76,000+ domains detected

0 declared customers^sellers.json

6 CMP ID

6 GDPR Vendor ID

Optimizely

Optimizely helps businesses test out different ways to make their websites or apps more effective.

Buyer Tools + Analytics

4 unique domains

75,000+ domains detected

0 declared customers^sellers.json

SpotX

SpotX is a video advertising platform that enables publishers to monetize content across desktop, mobile, and connected TV devices.

Ad Exchange

6 unique domains

74,000+ domains detected

982 declared customers^sellers.json

75,624 claimed customers^ads.txt

GDPR Vendor ID

61% Reseller Accounts

39% Direct Accounts

Snapchat

Snap Inc. is a camera company. Reinventing the camera represents the greatest opportunity to improve the way people live and communicate.

Walled Garden

4 unique domains

73,000+ domains detected

0 declared customers^sellers.json

AdRoll

Adroll deals with digital marketing, digital advertising, e-commerce, email, retargeting, advanced tracking and product recommendations.

Buying System

4 unique domains

71,000+ domains detected

0 declared customers^sellers.json

1 claimed customers^ads.txt

0% Reseller Accounts

100% Direct Accounts

100

Yieldmo

Yieldmo is one of the fastest-growing digital advertising and attention analytics companies.

Ad Exchange

1 unique domains

70,000+ domains detected

1,030 declared customers^sellers.json

41,316 claimed customers^ads.txt

GDPR Vendor ID

30% Reseller Accounts

70% Direct Accounts