sincera

Systems Overview

There are many systems that power digital advertising on the internet - below you will find a ranking of these platforms, determined by the number sites that use ad system, and the frequency by which the site is communicating with a given ad system.

Some of the communication is benign, but the scope and volume of communication serve as an excellent proxy for the level of insight a platform potentially has regarding the users of given site.

Systems Ranking

Google

Google is a multinational corporation that specializes in Internet-related services and products.

54 unique domains 10,100,325 detected 92,450 sites 117.08% coverage 135,405 sellers.json

Facebook

Facebook is an online social networking service that enables its users to connect with friends and family.

12 unique domains 917,917 detected 7,522 sites 9.53% coverage 0 sellers.json

Amazon

Amazon is an international e-commerce website for consumers, sellers, and content creators.

27 unique domains 609,049 detected 2,342 sites 2.97% coverage 1,141 sellers.json

Mediavine

Mediavine is the largest exclusive ad management company in the U.S., and a Comscore top five lifestyle property.

11 unique domains 566,594 detected 3,694 sites 4.68% coverage 7,779 sellers.json

Quantcast

Quantcast helps create a more personalized digital world.

11 unique domains 508,806 detected 1,535 sites 1.94% coverage 0 sellers.json

WordPress

WordPress offers a web publishing software that can be used to create websites or blogs.

9 unique domains 386,401 detected sites 0.00% coverage sellers.json

Twitter

Twitter is a social networking platform that allows its users to send and read micro-blogs of up to 280-characters known as tweets.

8 unique domains 331,610 detected sites 0.00% coverage sellers.json

Cloudflare

Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.

7 unique domains 296,444 detected sites 0.00% coverage sellers.json

Index Exchange

Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.

13 unique domains 293,974 detected 82,625 sites 104.63% coverage 2,946 sellers.json

AppNexus

AppNexus operates a cloud-based software platform that enables and optimizes programmatic online advertising.

12 unique domains 281,915 detected 85,105 sites 107.77% coverage 2,151 sellers.json

ComScore

comScore is a cross-platform measurement company that measures audiences, brands, and consumer behavior.

7 unique domains 278,806 detected sites 0.00% coverage sellers.json

Rubicon Project

Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.

16 unique domains 274,503 detected 77,455 sites 98.09% coverage 3,404 sellers.json

PubMatic

PubMatic is an automation solutions company for an open digital media industry.

20 unique domains 245,158 detected 76,121 sites 96.40% coverage 3,121 sellers.json

Criteo

Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.

15 unique domains 222,342 detected 26,506 sites 33.57% coverage 0 sellers.json

LiveRamp

LiveRamp is the leading data connectivity platform for the safe and effective use of data.

15 unique domains 222,052 detected sites 0.00% coverage sellers.json

Adobe Ad Cloud

Adobe provides digital media and digital marketing solutions.

64 unique domains 208,000 detected sites 0.00% coverage sellers.json

Pinterest is a visual bookmarking tool for saving and discovering creative ideas.

9 unique domains 168,960 detected sites 0.00% coverage sellers.json

The Trade Desk

The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.

8 unique domains 155,788 detected 733 sites 0.93% coverage 0 sellers.json

Taboola

Taboola is a content discovery platform that connects people with content they may like but never knew existed.

27 unique domains 152,622 detected 22,486 sites 28.48% coverage 36,027 sellers.json

Gemini from Yahoo!

Yahoo operates an online web portal intended to provide the latest news on cricket, finance, lifestyle, movies, celebrity, travel, and more.

19 unique domains 141,043 detected 47,176 sites 59.74% coverage 1,731 sellers.json

Skimlinks

Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream.

5 unique domains 138,296 detected sites 0.00% coverage sellers.json

Moat

Moat is a SaaS-based search engine for display ads, enabling users to find and discover their favorite brands.

17 unique domains 135,837 detected sites 0.00% coverage sellers.json

LinkedIn is a professional networking site that allows its members to create business connections, search jobs, and find potential clients.

4 unique domains 127,287 detected sites 0.00% coverage sellers.json

New Relic

New Relic is a digital intelligence company that delivers full-stack visibility and analytics to enterprises.

4 unique domains 109,236 detected sites 0.00% coverage sellers.json

OneSignal

OneSignal is an easy for developers to add personalized mobile push notifications or web push notifications to their apps.

4 unique domains 108,473 detected sites 0.00% coverage sellers.json

OpenX

OpenX provides digital and advertising technologies that optimize a company's advertising revenue.

35 unique domains 107,115 detected 82,290 sites 104.21% coverage 6,611 sellers.json

district m

17 unique domains 104,696 detected 66,258 sites 83.91% coverage 841 sellers.json

Adthrive

AdThrive is a lifestyle digital publishing and ad monetization network covering food, home, parenting, and DIY.

6 unique domains 102,835 detected sites 0.00% coverage sellers.json

Lotame

Lotame is the leading provider of data enrichment solutions for global enterprises.

5 unique domains 102,277 detected sites 0.00% coverage sellers.json

Krux

Krux helps marketers, publishers and agencies drive revenue by delivering smarter content, commerce and marketing experiences.

6 unique domains 102,054 detected sites 0.00% coverage sellers.json

Hotjar

Hotjar is a privately owned and funded company that develops intuitive and disruptive research and optimization tools for web businesses.

9 unique domains 96,774 detected sites 0.00% coverage sellers.json

Fastly

Fastly helps digital businesses keep pace with their customer expectations by delivering secure and online experiences.

7 unique domains 96,641 detected sites 0.00% coverage sellers.json

Outbrain

Outbrain is a content discovery platform providing publishers a service for recommended links to increase traffic and generate revenue.

18 unique domains 93,749 detected 28,322 sites 35.87% coverage 3,230 sellers.json

TripleLift

TripleLift is the programmatic technology company for native, branded content and OTT.

6 unique domains 91,780 detected 37,696 sites 47.74% coverage 4,411 sellers.json

Chartbeat

Chartbeat tools measure and monetize website visitors' attention and engagement on page content and advertising.

5 unique domains 88,682 detected sites 0.00% coverage sellers.json

Oath

11 unique domains 84,906 detected 40,092 sites 50.77% coverage 0 sellers.json

Microsoft

Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.

15 unique domains 83,153 detected sites 0.00% coverage sellers.json

Integral Ad Science

IAS is a global technology and data company that empowers the advertising industry to effectively influence consumers everywhere.

5 unique domains 82,372 detected sites 0.00% coverage sellers.json

ShareThis

14 unique domains 81,392 detected sites 0.00% coverage sellers.json

AddThis

AddThis provides social engagement tools, APIs and services personalizing websites for engagement, monetization and traffic boosting.

13 unique domains 77,881 detected sites 0.00% coverage sellers.json

GumGum

GumGum is a global technology and media company specializing in contextual intelligence.

8 unique domains 76,726 detected 53,181 sites 67.35% coverage 1,012 sellers.json

BidSwitch

7 unique domains 73,826 detected sites 0.00% coverage 0 sellers.json

Cookie Pro

1 unique domains 70,553 detected sites 0.00% coverage sellers.json

Onetrust

OneTrust helps companies manage privacy, security and governance requirements in a regulatory environment that constantly changes.

1 unique domains 66,998 detected sites 0.00% coverage sellers.json

Sovrn

Sovrn offers products and services to online publishers that help them understand, operate and grow their businesses.

1 unique domains 65,819 detected 64,483 sites 81.66% coverage 0 sellers.json

Nielsen

Global marketing research and business services company.

8 unique domains 59,136 detected sites 0.00% coverage sellers.json

Piano

Piano Software provides a business platform for digital media.

10 unique domains 53,965 detected sites 0.00% coverage sellers.json

Teads

Teads invented outstream video advertising and is the no.1 video advertising marketplace in the world.

7 unique domains 53,420 detected 39,675 sites 50.24% coverage 3,187 sellers.json

Bluekai

BlueKai is a data management platform that provides third-party data for use in a company's intelligent marketing activities.

6 unique domains 52,976 detected sites 0.00% coverage sellers.json

NeuStar

Neustar offers a range of cloud-based services enabling marketing and IT professionals to promote and protect their businesses.

6 unique domains 52,531 detected sites 0.00% coverage sellers.json

MediaMath

MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide.

6 unique domains 52,083 detected 1,320 sites 1.67% coverage 0 sellers.json

33Across

33Across is a technology company focused on solving the challenge of consumer attention for automated advertising.

10 unique domains 51,655 detected 52,066 sites 65.93% coverage 1,718 sellers.json

Akamai

Akamai® is the provider of cloud services for helping enterprises provide secure, high-performing user experiences on any device.

3 unique domains 49,776 detected sites 0.00% coverage sellers.json

AdForm

Making display advertising simple, relevant, rewarding for advertisers, agencies and publishers

10 unique domains 48,250 detected 38,276 sites 48.47% coverage 329 sellers.json

Conversant

Conversant is a leader in personalized digital marketing.

43 unique domains 47,394 detected 39,575 sites 50.12% coverage 765 sellers.json

Nativo

Nativo is an advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads.

2 unique domains 45,991 detected 13,234 sites 16.76% coverage 630 sellers.json

Sirdata

Sirdata is a self-service, third party data-collecting platform .

2 unique domains 44,166 detected sites 0.00% coverage sellers.json

Drawbridge

Drawbridge uses large-scale AI and machine learning technology to build Identity solutions that connect, unify, & enhance customer data.

1 unique domains 43,027 detected 1 sites 0.00% coverage 0 sellers.json

Amobee

Kontera provides content marketing, social marketing, and actionable analytics to enable brands to optimize results.

5 unique domains 42,697 detected sites 0.00% coverage sellers.json

RhythmOne

RhythmOne is a technology-enabled digital media company that connects online audiences with brands through premium content across devices.

1 unique domains 38,530 detected 67,659 sites 85.68% coverage 2,809 sellers.json

LiveIntent

Liveintent is a people-based marketing technology platform that generates a customer graph while driving sales and revenue.

6 unique domains 37,641 detected 4,593 sites 5.82% coverage 9,439 sellers.json

Media.net

Media.net is a premium contextual advertising company.

18 unique domains 36,804 detected 33,829 sites 42.84% coverage 2,421 sellers.json

Permutive

Rebuilding data in advertising to protect privacy

12 unique domains 36,530 detected sites 0.00% coverage sellers.json

Merkle

Merkle is a customer relationship management agency that designs, executes and evaluates integrated marketing programs.

1 unique domains 36,029 detected sites 0.00% coverage sellers.json

OneTag

3 unique domains 35,847 detected 26,013 sites 32.94% coverage 43,787 sellers.json

HubSpot

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

6 unique domains 35,842 detected sites 0.00% coverage sellers.json

RTB House

Technology Powered by Deep Learning

5 unique domains 35,082 detected 4,360 sites 5.52% coverage 0 sellers.json

EMX digital

EMX Digital is a digital advertising marketplace.

6 unique domains 34,857 detected sites 0.00% coverage sellers.json

Sharethrough

Sharethrough is a software company that powers in-feed, native ads for premium publishers & brand marketers.

11 unique domains 33,731 detected 31,624 sites 40.05% coverage 1,060 sellers.json

PulsePoint

Contextweb offers real-time solutions to deliver advertisements using categories and keywords.

4 unique domains 32,969 detected 59,720 sites 75.63% coverage 249 sellers.json

Yandex

Yandex is a multinational technology company that provides internet-related services and operates a search engine platform in Russia.

1 unique domains 32,425 detected 6 sites 0.01% coverage 0 sellers.json

Bounce Exchange

BounceX enables the world's top brands to better recognize their customers online, providing 1-to-1 marketing at scale.

8 unique domains 32,190 detected sites 0.00% coverage sellers.json

Cookiebot

2 unique domains 31,755 detected sites 0.00% coverage sellers.json

Sonobi

Publishers can programmatically sell guaranteed audiences against their advertisers data with premium inventory

7 unique domains 31,095 detected 38,514 sites 48.77% coverage 460 sellers.json

Didomi

Didomi is a consent and preference management platform for collecting and leveraging user consents and preferences for businesses.

1 unique domains 30,746 detected sites 0.00% coverage sellers.json

Centro Brand Exchange

Centro's technology platform, Basis, is an advertising solution unifying programmatic buying, workflow automation and business intelligence.

1 unique domains 29,959 detected sites 0.00% coverage sellers.json

Sourcepoint

3 unique domains 29,941 detected sites 0.00% coverage sellers.json

Simpli.fi

Simpli.fi is a demand side platform transforming unstructured data elements to valuable factors that aid in decision making.

3 unique domains 29,780 detected sites 0.00% coverage sellers.json

Optimizely

Optimizely helps businesses test out different ways to make their websites or apps more effective.

4 unique domains 29,003 detected sites 0.00% coverage sellers.json

Sortable

Sortable's ad technology works intelligently behind the scenes to optimize ad impressions so clients can focus on creating great content.

1 unique domains 28,366 detected 1,302 sites 1.65% coverage 243 sellers.json

TapAd

Tapad is a global marketing technology company connecting brands to consumers across devices.

1 unique domains 27,387 detected sites 0.00% coverage sellers.json

Shopify

Shopify is a cloud-based, multi-channel commerce platform designed for small and medium-sized businesses.

7 unique domains 26,967 detected sites 0.00% coverage sellers.json

Beeswax

Beeswax offers Bidder-as-a-Service solution that is scalable, customizable, cloud-based programmatic bidding platform.

1 unique domains 26,301 detected sites 0.00% coverage sellers.json

Ad Lightning

Custom-built to give Publishers & Ad Platforms the tools they need to find bad ads, along with the data and processes to remove them.

1 unique domains 26,036 detected sites 0.00% coverage sellers.json

Tealium

Tealium is a provider of customer data orchestration tools aimed to address challenges in online search, marketing, and segment targeting.

1 unique domains 25,537 detected sites 0.00% coverage sellers.json

Crazy Egg

Crazy Egg allows website owners to create tests to figure out what users are doing on their site.

1 unique domains 24,883 detected sites 0.00% coverage sellers.json

StackAdapt

StackAdapt is the #1 performing native advertising platform helping brands accelerate customer engagement and acquisition.

7 unique domains 24,871 detected sites 0.00% coverage sellers.json

Sailthru

Sailthru helps modern marketers acquire, grow, and retain customers.

5 unique domains 24,556 detected sites 0.00% coverage sellers.json

Mailchimp

6 unique domains 23,919 detected sites 0.00% coverage sellers.json

Scroll

Scroll is creating a sustainable experience that puts amazing content in front of engaged users without all the noise.

2 unique domains 23,277 detected sites 0.00% coverage sellers.json

Parsely

Parse.ly is an engagement analytics platform aimed at online publishers.

15 unique domains 23,173 detected sites 0.00% coverage sellers.json

Yieldmo

Yieldmo is one of the fastest-growing digital advertising and attention analytics companies.

1 unique domains 21,817 detected 24,326 sites 30.81% coverage 679 sellers.json

Snapchat

Snap Inc. is a camera company. Reinventing the camera represents the greatest opportunity to improve the way people live and communicate.

4 unique domains 21,437 detected sites 0.00% coverage sellers.json

Segment

Segment provides customer data infrastructure that helps businesses put their customers first.

10 unique domains 21,096 detected sites 0.00% coverage sellers.json

Undertone

Undertone develops high impact, cross-screen digital advertising experiences for brands.

7 unique domains 19,948 detected 26,487 sites 33.54% coverage 330 sellers.json

Zemanta

Zemanta develops enterprise software for native advertising. Brands use the Zemanta One platform to execute their global native ad spend.

1 unique domains 19,719 detected 75 sites 0.09% coverage 0 sellers.json

AdRoll

Adroll deals with digital marketing, digital advertising, e-commerce, email, retargeting, advanced tracking and product recommendations.

4 unique domains 19,057 detected 1 sites 0.00% coverage 0 sellers.json

Zeta

Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.

8 unique domains 18,885 detected sites 0.00% coverage sellers.json

DataXu

Dataxu is a software company that helps marketing professionals use data to improve their advertising.

6 unique domains 18,037 detected sites 0.00% coverage sellers.json

100

Blueconic

BlueConic's customer data platform liberates first-party data so companies can transform customer relationships and drive business growth.

8 unique domains 17,501 detected sites 0.00% coverage sellers.json