Systems Overview

There are many systems that power digital advertising on the internet - below you will find a ranking of these platforms, determined by the number sites that use ad system, and the frequency by which the site is communicating with a given ad system.

Some of the communication is benign, but the scope and volume of communication serve as an excellent proxy for the level of insight a platform potentially has regarding the users of given site.

Systems Ranking
1
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Google is a multinational corporation that specializes in Internet-related services and products.
30 unique domains 1,209,473 detected 75,014 sites 115.48% coverage 0 sellers.json

2
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Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.
16 unique domains 158,650 detected 59,876 sites 92.17% coverage 3,189 sellers.json

3
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Facebook is an online social networking service that enables its users to connect with friends and family.
9 unique domains 146,130 detected 4,901 sites 7.54% coverage 0 sellers.json

4
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Amazon is an international e-commerce website for consumers, sellers, and content creators.
23 unique domains 135,226 detected 2,342 sites 3.61% coverage 351 sellers.json

5
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PubMatic is an automation solutions company for an open digital media industry.
20 unique domains 115,841 detected 58,042 sites 89.35% coverage 2,599 sellers.json

6
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Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.
11 unique domains 113,058 detected 59,438 sites 91.50% coverage 2,452 sellers.json

7
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AppNexus operates a cloud-based software platform that enables and optimizes programmatic online advertising.
12 unique domains 107,415 detected 64,070 sites 98.63% coverage 2,020 sellers.json

8
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LiveRamp is the leading data connectivity platform for the safe and effective use of data.
4 unique domains 89,857 detected sites 0.00% coverage sellers.json

9
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Yahoo operates an online web portal intended to provide the latest news on cricket, finance, lifestyle, movies, celebrity, travel, and more.
18 unique domains 87,256 detected 26,010 sites 40.04% coverage 1,208 sellers.json

10
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Adobe provides digital media and digital marketing solutions.
64 unique domains 83,114 detected sites 0.00% coverage sellers.json

11
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Quantcast helps create a more personalized digital world.
4 unique domains 80,542 detected 1,535 sites 2.36% coverage 0 sellers.json

12
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Twitter is a social networking platform that allows its users to send and read micro-blogs of up to 280-characters known as “tweets”.
6 unique domains 75,816 detected sites 0.00% coverage sellers.json

13
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Krux helps marketers, publishers and agencies drive revenue by delivering smarter content, commerce and marketing experiences.
6 unique domains 72,439 detected sites 0.00% coverage sellers.json

14
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Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.
15 unique domains 66,465 detected 18,427 sites 28.37% coverage 0 sellers.json

15
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comScore is a cross-platform measurement company that measures audiences, brands, and consumer behavior.
1 unique domains 62,555 detected sites 0.00% coverage sellers.json

16
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The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.
8 unique domains 61,779 detected 733 sites 1.13% coverage 0 sellers.json

17
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OpenX provides digital and advertising technologies that optimize a company's advertising revenue.
35 unique domains 59,677 detected 62,090 sites 95.58% coverage 6,131 sellers.json

18
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Moat is a SaaS-based search engine for display ads, enabling users to find and discover their favorite brands.
17 unique domains 57,449 detected sites 0.00% coverage sellers.json

19
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17 unique domains 53,871 detected 49,429 sites 76.09% coverage 804 sellers.json

20
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11 unique domains 46,318 detected 29,091 sites 44.78% coverage 0 sellers.json

21
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Chartbeat tools measure and monetize website visitors' attention and engagement on page content and advertising.
5 unique domains 43,754 detected sites 0.00% coverage sellers.json

22
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Taboola is a content discovery platform that connects people with content they may like but never knew existed.
16 unique domains 43,362 detected 16,914 sites 26.04% coverage 28,919 sellers.json

23
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6 unique domains 42,701 detected sites 0.00% coverage 0 sellers.json

24
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Lotame offers data management technologies designed to provide unstacked data solutions.
5 unique domains 42,218 detected sites 0.00% coverage sellers.json

25
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TripleLift is the programmatic technology company for native, branded content and OTT.
6 unique domains 41,266 detected 24,135 sites 37.15% coverage 3,390 sellers.json

26
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IAS is a global technology and data company that empowers the advertising industry to effectively influence consumers everywhere.
5 unique domains 41,141 detected sites 0.00% coverage sellers.json

27
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WordPress offers a web publishing software that can be used to create websites or blogs.
9 unique domains 40,778 detected sites 0.00% coverage sellers.json

28
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Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream.
5 unique domains 40,298 detected sites 0.00% coverage sellers.json

29
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Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.
7 unique domains 35,985 detected sites 0.00% coverage sellers.json

30
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MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide.
6 unique domains 35,567 detected 1,320 sites 2.03% coverage 0 sellers.json

31
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Outbrain is a content discovery platform providing publishers a service for recommended links to increase traffic and generate revenue.
10 unique domains 30,332 detected 20,660 sites 31.80% coverage 3,230 sellers.json

32
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Conversant is a leader in personalized digital marketing.
43 unique domains 30,250 detected 22,625 sites 34.83% coverage 598 sellers.json

33
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Amobee is a global digital marketing technology company and a wholly owned subsidiary of Singtel.
5 unique domains 28,953 detected sites 0.00% coverage sellers.json

34
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Global marketing research and business services company.
2 unique domains 28,936 detected sites 0.00% coverage sellers.json

35
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Global marketing research and business services company.
2 unique domains 28,936 detected sites 0.00% coverage sellers.json

36
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BlueKai is a data management platform that provides third-party data for use in a company's intelligent marketing activities.
3 unique domains 28,918 detected sites 0.00% coverage sellers.json

37
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BounceX enables the world's top brands to better recognize their customers online, providing 1-to-1 marketing at scale.
8 unique domains 28,861 detected sites 0.00% coverage sellers.json

38
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GumGum is a global technology and media company specializing in contextual intelligence.
8 unique domains 27,325 detected 37,976 sites 58.46% coverage 921 sellers.json

39
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Piano Software provides a business platform for digital media.
10 unique domains 27,201 detected sites 0.00% coverage sellers.json

40
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LinkedIn is a professional networking site that allows its members to create business connections, search jobs, and find potential clients.
4 unique domains 25,003 detected sites 0.00% coverage sellers.json

41
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Technology Powered by Deep Learning
5 unique domains 24,149 detected 4,360 sites 6.71% coverage 0 sellers.json

42
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AddThis provides social engagement tools, APIs and services personalizing websites for engagement, monetization and traffic boosting.
13 unique domains 23,080 detected sites 0.00% coverage sellers.json

43
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Liveintent is a people-based marketing technology platform that generates a customer graph while driving sales and revenue.
6 unique domains 23,067 detected 3,345 sites 5.15% coverage 3,963 sellers.json

44
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Sovrn offers products and services to online publishers that help them grow, operate their business, and manage consumer data.
1 unique domains 22,705 detected 47,130 sites 72.55% coverage 0 sellers.json

45
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RhythmOne is a technology-enabled digital media company that connects online audiences with brands through premium content across devices.
1 unique domains 22,536 detected 49,646 sites 76.42% coverage 2,607 sellers.json

46
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Centro's technology platform, Basis, is an advertising solution unifying programmatic buying, workflow automation and business intelligence.
1 unique domains 21,785 detected sites 0.00% coverage sellers.json

47
Drawbridge uses large-scale AI and machine learning technology to build Identity solutions that connect, unify, & enhance customer data.
1 unique domains 21,526 detected 1 sites 0.00% coverage 0 sellers.json

48
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Media.net is a premium contextual advertising company.
18 unique domains 20,509 detected 17,327 sites 26.67% coverage 2,001 sellers.json

49
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Neustar offers a range of cloud-based services enabling marketing and IT professionals to promote and protect their businesses.
1 unique domains 20,141 detected sites 0.00% coverage sellers.json

50
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EMX Digital is a digital advertising marketplace.
6 unique domains 20,141 detected sites 0.00% coverage sellers.json