Systems Overview
There are many systems that power digital advertising on the internet - below you will find a ranking of these platforms, determined by the number sites that use ad system, and the frequency by which the site is communicating with a given ad system.
Some of the communication is benign, but the scope and volume of communication serve as an excellent proxy for the level of insight a platform potentially has regarding the users of given site.
Systems Ranking
1
Google is a multinational corporation that specializes in Internet-related services and products.
25
unique domains
377,365
detected
39,281
sites
60.47%
coverage
2
Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.
16
unique domains
73,815
detected
29,902
sites
46.03%
coverage
3
Amazon is an international e-commerce website for consumers, sellers, and content creators.
23
unique domains
64,218
detected
4,550
sites
7.00%
coverage
4
Facebook is an online social networking service that enables its users to connect with friends and family.
9
unique domains
62,466
detected
4,965
sites
7.64%
coverage
5
AppNexus provides cloud-based advertising products and services.
12
unique domains
47,975
detected
30,571
sites
47.06%
coverage
6
Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.
11
unique domains
47,728
detected
28,748
sites
44.26%
coverage
7
PubMatic is an automation solutions company for an open digital media industry.
20
unique domains
46,751
detected
29,628
sites
45.61%
coverage
8
Adobe provides digital media and digital marketing solutions.
64
unique domains
44,726
detected
sites
0.00%
coverage
9
LiveRamp makes it easy and safe to use marketing data anywhere.
4
unique domains
42,838
detected
sites
0.00%
coverage
10
Krux helps marketers, publishers and agencies drive revenue by delivering smarter content, commerce and marketing experiences.
6
unique domains
42,408
detected
sites
0.00%
coverage
11
Yahoo operates an online web portal intended to provide the latest news on cricket, finance, lifestyle, movies, celebrity, travel, and more.
18
unique domains
41,164
detected
7,652
sites
11.78%
coverage
12
Twitter is a social networking platform that allows its users to send and read micro-blogs of up to 280-characters known as “tweets”.
6
unique domains
38,217
detected
sites
0.00%
coverage
13
Moat is a SaaS-based search engine for display ads, enabling users to find and discover their favorite brands.
17
unique domains
37,199
detected
sites
0.00%
coverage
14
Quantcast helps create a more personalized digital world.
3
unique domains
33,879
detected
2,890
sites
4.45%
coverage
15
Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.
15
unique domains
29,070
detected
14,717
sites
22.66%
coverage
16
comScore is a cross-platform measurement company that measures audiences, brands, and consumer behavior.
1
unique domains
29,054
detected
sites
0.00%
coverage
18
Chartbeat tools measure and monetize website visitors' attention and engagement on page content and advertising.
5
unique domains
27,589
detected
sites
0.00%
coverage
19
IAS is a global technology and data company that empowers the advertising industry to effectively influence consumers everywhere.
5
unique domains
26,960
detected
sites
0.00%
coverage
20
OpenX provides digital and advertising technologies that optimize a company's advertising revenue.
35
unique domains
26,748
detected
29,433
sites
45.31%
coverage
21
Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream.
5
unique domains
23,283
detected
sites
0.00%
coverage
22
Taboola is a content discovery platform that connects people with content they may like but never knew existed.
16
unique domains
23,123
detected
13,362
sites
20.57%
coverage
23
Lotame offers data management technologies designed to provide unstacked data solutions.
5
unique domains
22,603
detected
sites
0.00%
coverage
24
The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.
1
unique domains
22,101
detected
1,818
sites
2.80%
coverage
26
BounceX enables the world's top brands to better recognize their customers online, providing 1-to-1 marketing at scale.
8
unique domains
19,667
detected
sites
0.00%
coverage
29
Piano Software provides a business platform for digital media.
10
unique domains
18,644
detected
sites
0.00%
coverage
30
Global marketing research and business services company.
12
unique domains
18,114
detected
sites
0.00%
coverage
31
Global marketing research and business services company.
12
unique domains
18,114
detected
sites
0.00%
coverage
32
MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide.
6
unique domains
17,979
detected
1,462
sites
2.25%
coverage
33
TripleLift is the programmatic technology company for native, branded content and OTT.
6
unique domains
17,144
detected
13,142
sites
20.23%
coverage
34
BlueKai is a data management platform that provides third-party data for use in a company's intelligent marketing activities.
3
unique domains
14,701
detected
sites
0.00%
coverage
35
AddThis provides social engagement tools, APIs and services personalizing websites for engagement, monetization and traffic boosting.
13
unique domains
14,234
detected
sites
0.00%
coverage
36
Amobee is a global digital marketing technology company and a wholly owned subsidiary of Singtel.
5
unique domains
14,173
detected
sites
0.00%
coverage
37
Outbrain is a content discovery platform providing publishers a service for recommended links to increase traffic and generate revenue.
10
unique domains
14,003
detected
12,053
sites
18.55%
coverage
38
WordPress offers a web publishing software that can be used to create websites or blogs.
9
unique domains
12,992
detected
sites
0.00%
coverage
39
Technology Powered by Deep Learning
5
unique domains
11,414
detected
3,242
sites
4.99%
coverage
40
Centro's technology platform, Basis, is an advertising solution unifying programmatic buying, workflow automation and business intelligence.
1
unique domains
10,753
detected
sites
0.00%
coverage
41
Neustar offers a range of cloud-based services enabling marketing and IT professionals to promote and protect their businesses.
1
unique domains
10,570
detected
sites
0.00%
coverage
42
Permutive is a publisher-focused data management platform.
5
unique domains
10,474
detected
sites
0.00%
coverage
43
Sailthru helps modern marketers acquire, grow, and retain customers.
5
unique domains
9,728
detected
sites
0.00%
coverage
44
Beeswax offers Bidder-as-a-Service solution that is scalable, customizable, cloud-based programmatic bidding platform.
1
unique domains
9,699
detected
sites
0.00%
coverage
45
Drawbridge uses large-scale AI and machine learning technology to build Identity solutions that connect, unify, & enhance customer data.
1
unique domains
9,416
detected
1
sites
0.00%
coverage
46
RhythmOne is a technology-enabled digital media company that connects online audiences with brands through premium content across devices.
1
unique domains
9,370
detected
22,826
sites
35.14%
coverage
47
Publishers can programmatically sell guaranteed audiences against their advertisers data with premium inventory
7
unique domains
9,291
detected
14,424
sites
22.20%
coverage
48
Tapad is a global marketing technology company connecting brands to consumers across devices.
1
unique domains
9,276
detected
sites
0.00%
coverage
49
Nativo is an advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads.
2
unique domains
8,970
detected
2,957
sites
4.55%
coverage
50
StackAdapt is the #1 performing native advertising platform helping brands accelerate customer engagement and acquisition.
7
unique domains
8,750
detected
sites
0.00%
coverage