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NY Times
Category: General

The New York Times creates, collects, and distributes news, information, and entertainment through a daily newspaper and a website.

Prebid Detected, v. Prebid not detected. ads.txt resellers
ads.txt Detected (135) Pages Scanned 522
Speed % Faster than 37% of sites ads.txt age days
Ad Slots 105 Ad Units, 85 Elements Pages Scanned 522
Systems Used on NY Times

2

Adserving Domains

0

User Data Systems

0

Analytics (Publisher)

0

Authentication

0

Asset Systems

Traffic Trends
97
Traffic Rank 0.97%
NY Times's popularity vs. other publishers.
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3.4
User Page Views 1.2%
Average page views, per user, on NY Times
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1935ms
Avg Load Time 1.00%
Average page load speed NY Times
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Ad Slot Scanner

The Sincera engine crawls a publishers pages (respectfully!) and detects what ad units are on the page. By determining the ad units across Google + Prebid, publishers can use the slot scanner to find any missing mappings in their ad inventory taxonomy.

Why is this important? By eliminating missing mappings across Google and Prebid, publishers can maximize their advertising revenue.

Systems Used on NY Times

Company Times Seen Use Company Type Domain
ads.txt policies

Active For Ad Partner External ID Relationship

Deleted Ad Partner External ID Relationship