Variety
Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety.

size + speed
2367.0
alexa global rank
2367.0
Alexa US Rank
2853ms
avg load
> 25%
Speed Percentile
content
80,955
Total Articles Consumed


Supply Paths

240

Declared Routes
Reseller Paths

118

Reseller Partners
Ads.txt History

867

Days live w Ads.txt
2367
Traffic Rank 1.05%
Variety's popularity vs. other publishers.
Loading...
1.6
User Page Views 1.0%
Average page views, per user, on Variety
Loading...
2853ms
Avg Load Time 1.00%
Average page load speed Variety
Loading...

monetization partners

Active For Ad Partner External ID Relationship
592 days media.net 8CU431SHO DIRECT
592 days adtech.com 9446 RESELLER
592 days aolcloud.net 9446 RESELLER
592 days adtech.com 10529 RESELLER
592 days aolcloud.net 10529 RESELLER
592 days coxmt.com 2000067907202 RESELLER
592 days openx.com 537143344 RESELLER
592 days indexexchange.com 175407 RESELLER
592 days appnexus.com 310 RESELLER
592 days appnexus.com 9316 RESELLER
592 days pubmatic.com 6846 RESELLER
592 days pubmatic.com 156344 RESELLER
592 days rubiconproject.com 13344 RESELLER
556 days teads.tv 15429 RESELLER
556 days advertising.com 26154 RESELLER
556 days spotxchange.com 225721 RESELLER
556 days freewheel.tv 741650 RESELLER
548 days pubmatic.com 157305 DIRECT
540 days indexexchange.com 186 248 Reseller
540 days openx.com 539699341 Reseller
517 days improvedigital.com 1041 RESELLER
517 days rubiconproject.com 17178 RESELLER
517 days pubmatic.com 156559 RESELLER
517 days tremorhub.com noedw-k0ayc RESELLER
509 days adtech.com 9458 DIRECT
509 days spotxchange.com 212457 RESELLER
509 days spotx.tv 212457 RESELLER
509 days google.com pub-5781531207509232 DIRECT
509 days adtech.com 4596 DIRECT
509 days appnexus.com 806 DIRECT
509 days aolcloud.net 4596 DIRECT
509 days sonobi.com 116da9d98c DIRECT
509 days sovrn.com 237754 DIRECT
509 days indexexchange.com 183921 DIRECT
509 days districtm.io 100749 DIRECT
509 days conversantmedia.com 41150 DIRECT
509 days 1rx.io 1155926068 DIRECT
509 days openx.com 537144009 DIRECT
509 days rubiconproject.com 13762 DIRECT
509 days rhythmone.com 1155926068 DIRECT
509 days rhythmone.com 608304513 DIRECT
509 days appnexus.com 3623 RESELLER
509 days improvedigital.com 1017 RESELLER
509 days adyoulike.com c1314a52de718f3c214c00173d2994f9 DIRECT
509 days advertising.com 2694 DIRECT
509 days adtech.com 2694 DIRECT
509 days aolcloud.net 2694 DIRECT
509 days freewheel.tv 1953 DIRECT
509 days lkqd.net 304 DIRECT
509 days spotx.tv 141412 DIRECT
509 days spotxchange.com 141412 DIRECT
509 days freewheel.tv 187721 DIRECT
509 days freewheel.tv 211121 DIRECT
509 days freewheel.tv 196129 DIRECT
509 days freewheel.tv 228641 DIRECT
509 days freewheel.tv 187865 DIRECT
509 days freewheel.tv 211129 DIRECT
509 days freewheel.tv 196145 DIRECT
509 days freewheel.tv 228649 DIRECT
509 days teads.tv 16676 DIRECT
509 days gumgum.com 13385 DIRECT
509 days adtech.com 9904 RESELLER
509 days advertising.com 16736 RESELLER
509 days aolcloud.net 9904 RESELLER
509 days appnexus.com 1001 RESELLER
509 days appnexus.com 1942 RESELLER
509 days appnexus.com 2758 RESELLER
509 days appnexus.com 3135 RESELLER
509 days criteo.com 109412 DIRECT
509 days google.com pub-9557089510405422 RESELLER
509 days google.com pub-3848273848634341 RESELLER
509 days indexexchange.com 177754 RESELLER
509 days lkqd.com 470 RESELLER
509 days openx.com 537120563 RESELLER
509 days openx.com 537149485 RESELLER
509 days openx.com 540003333 RESELLER
501 days emxdgt.com 455 DIRECT
501 days rubiconproject.com 18890 Reseller
494 days video.unrulymedia.com UNRX_c66c292b-1451-45b6-b106-00b1f77787eb DIRECT
396 days indexexchange.com 186237 DIRECT
182 days google.com pub-2928396742559401 RESELLER
182 days emxdgt.com 1135 DIRECT
182 days pubmatic.com 158249 DIRECT
182 days appnexus.com 7290 RESELLER
182 days infolinks.com 3201483 DIRECT
182 days rubiconproject.com 20322 RESELLER
182 days google.com pub-6373315980741255 RESELLER
182 days google.com pub-4299156005397946 RESELLER
182 days adtech.com 11409 RESELLER
182 days appnexus.com 3251 RESELLER
182 days pubmatic.com 60809 RESELLER
182 days yieldmo.com 2140637891423537086 DIRECT
182 days sovrn.com 24906 RESELLER
182 days lijit.com 24906 RESELLER
182 days rubiconproject.com 18038 DIRECT
182 days google.com pub-7130547987556188 DIRECT
182 days indexexchange.com 184972 DIRECT
182 days pubmatic.com 157233 DIRECT
182 days rhythmone.com 1680741778 DIRECT
182 days rubiconproject.com 17130 RESELLER
182 days rhythmone.com 669070238 RESELLER
182 days lkqd.net 450 RESELLER
182 days openx.com 540393169 RESELLER
182 days spotx.tv 238936 RESELLER
182 days spotxchange.com 238936 RESELLER
182 days advertising.com 28038 RESELLER
182 days rubiconproject.com 19668 RESELLER
182 days emxdgt.com 551 DIRECT
182 days aps.amazon.com 70247b00-ff8f-4016-b3ab-8344daf96e09 DIRECT
182 days rhythmone.com 1059622079 RESELLER
182 days contextweb.com 560606 RESELLER
182 days indexexchange.com 188416 DIRECT
182 days openx.com 540368327 RESELLER
182 days pubmatic.com 157630 RESELLER
182 days rubiconproject.com 17902 RESELLER
182 days rhythmone.com 2864567592 DIRECT
182 days triplelift.com 6059 DIRECT
182 days appnexus.com 1314 RESELLER
182 days rubiconproject.com 19582 DIRECT
182 days tremorhub.com zksge-09nus RESELLER
182 days tremorhub.com zksge-kzhxp RESELLER
182 days telaria.com hpwve RESELLER
182 days telaria.com zksge-09nus RESELLER
182 days telaria.com zksge-kzhxp RESELLER
182 days springserve.com 550 DIRECT
182 days improvedigital.com 185 Reseller
182 days spotx.tv 108933 Reseller
182 days spotxchange.com 108933 Reseller
182 days appnexus.com 7118 Reseller
182 days adform.com 183 RESELLER
182 days google.com pub-8172268348509349 RESELLER
182 days openx.com 537116751 Reseller
182 days openx.com 539519073 Reseller
182 days openx.com 539640546 Reseller
182 days lkqd.net 470 RESELLER
139 days openx.com 539296300 DIRECT
139 days telaria.com xx6bg-t7vwt DIRECT
139 days tremorhub.com xx6bg-t7vwt DIRECT
139 days telaria.com xx6bg-6g0d9 DIRECT
139 days tremorhub.com xx6bg-6g0d9 DIRECT
116 days aps.amazon.com 3157 DIRECT
116 days appnexus.com 7049 DIRECT
116 days emxdgt.com 24 DIRECT
116 days appnexus.com 1356 DIRECT
116 days districtm.io 100229 DIRECT
116 days facebook.com 497817020391369 DIRECT
116 days facebook.com 233766997029558 DIRECT
116 days google.com pub-9453168640102581 DIRECT
116 days gumgum.com 11224 DIRECT
116 days indexexchange.com 182698 DIRECT
116 days indexexchange.com 185296 DIRECT
116 days kargo.com 102 direct
116 days indexexchange.com 184081 reseller
116 days contextweb.com 562001 RESELLER
116 days appnexus.com 8173 RESELLER
116 days openx.com 537125307 DIRECT
116 days openx.com 539022634 DIRECT
116 days outbrain.com 00e983cf99133348c098c5a146d73b0535 DIRECT
116 days pubmatic.com 120496 Direct
116 days rubiconproject.com 11714 DIRECT
116 days rhythmone.com 2051587272 DIRECT
116 days rhythmone.com 359284364 DIRECT
116 days sharethrough.com 2a414385 DIRECT
116 days sonobi.com cf4d567472 DIRECT
116 days sovrn.com 53413 direct
116 days lijit.com 53413 direct
116 days spotxchange.com 94963 DIRECT
116 days spotx.tv 94963 DIRECT
116 days teads.tv 8580 Direct
116 days teads.tv 7282 Direct
116 days triplelift.com 2637 DIRECT
116 days video.unrulymedia.com UNRX_68fc4120-4e0b-4902-aa47-52d91ad3c2b5 DIRECT
116 days video.unrulymedia.com 982775 DIRECT
116 days rubiconproject.com 15268 RESELLER
116 days indexexchange.com 182257 RESELLER
116 days appnexus.com 6849 RESELLER
116 days video.unrulymedia.com UNRX_1c33344c-3fe0-4512-b352-6c5cb566e8f9 DIRECT
116 days video.unrulymedia.com 1082895 DIRECT
116 days appnexus.com 3620 DIRECT
116 days pubmatic.com 156436 DIRECT
116 days rubiconproject.com 17400 DIRECT
116 days openx.com 539697997 DIRECT
116 days advertising.com 28254 DIRECT
116 days adtech.com 12019 DIRECT
116 days appnexus.com 7597 RESELLER
116 days tremorhub.com q017o-78mlk RESELLER
116 days emxdgt.com 448 DIRECT
116 days appnexus.com 1356 RESELLER
116 days google.com pub-5995202563537249 RESELLER
116 days amxrtb.com 0opsec8 DIRECT
116 days appmonet.com 0opsec8 DIRECT
116 days sovrn.com 260380 DIRECT
116 days lijit.com 260380 DIRECT
116 days districtm.io 100974 DIRECT
116 days google.com pub-5405132603504384 RESELLER
116 days undertone.com 2422 DIRECT
116 days appnexus.com 2234 RESELLER
116 days openx.com 537153564 RESELLER
116 days openx.com 540365573 RESELLER
116 days freewheel.tv 33081 RESELLER
116 days freewheel.tv 33601 RESELLER
116 days apester.com 5a70d73a6ceefd000140564b DIRECT
116 days google.com pub-2668738358312784 RESELLER
116 days districtm.io 101801 RESELLER
116 days indexexchange.com 188350 RESELLER
116 days indexexchange.com 189066 RESELLER
116 days openx.com 539913542 RESELLER
116 days openx.com 539253360 RESELLER
116 days sharethrough.com e6afc1ec RESELLER
116 days smartadserver.com 3160 RESELLER
116 days spotx.tv 199371 RESELLER
116 days triplelift.com 5984 RESELLER
116 days video.unrulymedia.com UNRX-PUB-1f06d1eb-f975-4502-9de3-5c729e8f9506 RESELLER
116 days synacor.com 81471 DIRECT
116 days google.com pub-9242135695870166 RESELLER
116 days advertising.com 19623 RESELLER
116 days adtech.com 10947 RESELLER
116 days aolcloud.net 10947 RESELLER
116 days appnexus.com 7556 RESELLER
116 days appnexus.com 1908 RESELLER
116 days districtm.io 100919 RESELLER
116 days emxdgt.com 20 RESELLER
116 days google.com pub-6694481294649483 RESELLER
116 days indexexchange.com 184914 RESELLER
116 days openx.com 537150004 RESELLER
116 days pubmatic.com 156319 RESELLER
116 days rubiconproject.com 17632 RESELLER
116 days sonobi.com e55fb5d7c2 RESELLER
116 days sovrn.com 248396 RESELLER
116 days appnexus.com 7944 RESELLER
116 days lkqd.com 304 RESELLER
116 days tremorhub.com hpwve RESELLER
109 days yieldmo.com 2130559962836534709 DIRECT
109 days contextweb.com 562145 RESELLER
109 days indexexchange.com 190856 RESELLER
109 days pubmatic.com 158615 RESELLER
109 days vidazoo.com 1773068026 RESELLER
93 days conversantmedia.com 11022 DIRECT
93 days triplelift.com 2637-EB DIRECT
93 days advertising.com 28498 DIRECT

Deleted Ad Partner External ID Relationship

Systems Used on Variety

Company Times Seen Use Company Type Domain
Thumb vkvajfrz 400x400 14,360 Adserving
Thumb vkvajfrz 400x400 14,106 Adserving
Thumb vkvajfrz 400x400 12,892 Publisher Analytics
Thumb u8s8pzha 400x400 12,521 Publisher Analytics
Thumb vkvajfrz 400x400 12,285 Company
Thumb v0qnjhyb 400x400 11,951 Authentication
Thumb vkvajfrz 400x400 11,519 Data Sharing
Thumb v0qnjhyb 400x400 11,327 Company
Thumb zaoslqcc 400x400 11,016 Adserving
Thumb vkvajfrz 400x400 10,732
Thumb vkvajfrz 400x400 10,403 Adserving
Thumb kxsipetk 400x400 10,130 Adserving
Thumb n tqbmam 400x400 9,801 User Syncing
Thumb vkvajfrz 400x400 9,315 Data Sharing
Thumb vkvajfrz 400x400 8,490 Data Sharing
Thumb q7xx 5t7 400x400 8,324 Adserving
Thumb kxsipetk 400x400 7,369 Adserving
Thumb vkvajfrz 400x400 7,021
Thumb mmds1a63 400x400 6,534
Thumb fl7yx9ct 400x400 6,365 User Syncing
Thumb q7xx 5t7 400x400 6,294
Thumb zaoslqcc 400x400 6,283
Thumb vnzookuzj2nuwiydmbkk 6,125
Thumb sihaeog  400x400 5,907 User Syncing
Thumb gld uipw 400x400 5,894
Thumb 4ekfrb6o 400x400 5,721
Thumb b9bsasr5 400x400 5,663 User Syncing
Thumb vkvajfrz 400x400 5,659
Thumb ytx4f5ny 400x400 5,656 Assets
Thumb vkvajfrz 400x400 5,459
Thumb fl7yx9ct 400x400 5,436 User Syncing
Thumb vkvajfrz 400x400 5,223
Thumb d9d5899fdae6f5f01f3c691764981e6c 400x400 5,204
Thumb vnzookuzj2nuwiydmbkk 5,133 User Syncing
Thumb vkvajfrz 400x400 4,963
Thumb hfva8jvy 400x400 4,945 User Syncing
Thumb 4ekfrb6o 400x400 4,854
Thumb wi9y1pyh 400x400 4,695 Adserving
Thumb hiizg9nd 400x400 4,665
Thumb q4wdj5x4 400x400 4,632
Thumb sihaeog  400x400 4,614
Thumb mmds1a63 400x400 4,601 Assets
Thumb sihaeog  400x400 4,581
Thumb ykbv6rwp 400x400 4,459
Thumb mw0  kqq 400x400 4,436
Thumb vkvajfrz 400x400 4,129
Thumb b9bsasr5 400x400 4,026
Thumb  ql8hpyx 400x400 4,021
Thumb b9bsasr5 400x400 4,014
Thumb vkvajfrz 400x400 3,971
Thumb iykkxvc9 400x400 3,969 User Syncing
Thumb gagvgeew 400x400 3,962
Thumb hiizg9nd 400x400 3,898
Thumb mmds1a63 400x400 3,764
Thumb b9bsasr5 400x400 3,754
Thumb  qkp7lq4 400x400 3,720
Thumb  ql8hpyx 400x400 3,715
Thumb qqo1i4x3 400x400 3,697
Thumb grm xtmh 400x400 3,664
Thumb 1pypxcsx 400x400 3,663
Thumb lamoz0mm 400x400 3,604
Thumb oahdev2q 400x400 3,504
Thumb 7m6mdgdo 400x400 3,481
Thumb mmds1a63 400x400 3,439 User Syncing
Thumb rxkhj70x 400x400 3,411
Thumb  qkp7lq4 400x400 3,399
3,388
Thumb wmnptrne 400x400 3,370
Thumb grm xtmh 400x400 3,308
Thumb vkvajfrz 400x400 3,188
Thumb mmds1a63 400x400 3,105
Thumb vnzookuzj2nuwiydmbkk 3,104
Thumb fl7yx9ct 400x400 3,091
Thumb hfva8jvy 400x400 3,080
Thumb  ql8hpyx 400x400 3,059
Thumb qqo1i4x3 400x400 2,985
Thumb grm xtmh 400x400 2,916
Thumb bup29iwt 400x400 2,915
Thumb he5uqz40 400x400 2,902
Thumb 4ekfrb6o 400x400 2,897
Thumb hiizg9nd 400x400 2,825
Thumb 8ahcid4y 400x400 2,811
Thumb  ql8hpyx 400x400 2,779
Thumb grm xtmh 400x400 2,774
Thumb 5f2utw u 400x400 2,764
Thumb rxkhj70x 400x400 2,726 User Syncing
Thumb qalojsum 400x400 2,716
Thumb vkvajfrz 400x400 2,697
Thumb 8nuhd6mf 400x400 2,681
Thumb t3vyopzk 400x400 2,613
Thumb e s7zkty 400x400 2,498
Thumb  vtyotmk 400x400 2,487
Thumb vkvajfrz 400x400 2,461
Thumb mmds1a63 400x400 2,439
Thumb kxsipetk 400x400 2,418
Thumb q7xx 5t7 400x400 2,360
Thumb 71uv2q0m 400x400 2,351
Thumb grm xtmh 400x400 2,334
Thumb nypnsnu2 400x400 2,311
Thumb 5f2utw u 400x400 2,284
Thumb vnzookuzj2nuwiydmbkk 2,254
Thumb zyliazvc 400x400 2,198
Thumb 71uv2q0m 400x400 2,175
Thumb y2sz13ol 400x400 2,162
Thumb a kzjfxo 400x400 2,130
Thumb 71uv2q0m 400x400 2,128
Thumb nypnsnu2 400x400 2,128
Thumb 1pypxcsx 400x400 2,127
Thumb 71uv2q0m 400x400 2,094
Thumb 71uv2q0m 400x400 2,070
Thumb v0qnjhyb 400x400 2,069
Thumb fl7yx9ct 400x400 2,055
Thumb mw0  kqq 400x400 2,050 User Syncing
Thumb nypnsnu2 400x400 2,016
Thumb rxkhj70x 400x400 1,975
Thumb at vgzxn 400x400 1,958
Thumb 0ibp4rhp 400x400 1,925
Thumb 4ekfrb6o 400x400 1,920
Thumb j4z3onxn 400x400 1,881
Thumb 3vjujgop 400x400 1,828
Thumb gydgeykl 400x400 1,821
Thumb j4z3onxn 400x400 1,809
Thumb q7xx 5t7 400x400 1,775
Thumb oahdev2q 400x400 1,708
Thumb lhpiuzlh 400x400 1,657
Thumb hiizg9nd 400x400 1,595
Thumb vkvajfrz 400x400 1,590
Thumb wi9y1pyh 400x400 1,559
Thumb hxy1n5bp 400x400 1,526
Thumb q4wdj5x4 400x400 1,460
Thumb gld uipw 400x400 1,425
Thumb zaoslqcc 400x400 1,284
Thumb 5f2utw u 400x400 1,139
Thumb zyliazvc 400x400 1,123
Thumb wi9y1pyh 400x400 1,110
Thumb q4wdj5x4 400x400 956
Thumb mmds1a63 400x400 911
Thumb grm xtmh 400x400 901
Thumb q4wdj5x4 400x400 792
Thumb t3vyopzk 400x400 766
Thumb kxsipetk 400x400 715
Thumb clhs2mnm 400x400 686
Thumb cv9n7qxa 400x400 650
Thumb e s7zkty 400x400 628
Thumb lhpiuzlh 400x400 531
Thumb lhpiuzlh 400x400 529
Thumb lhpiuzlh 400x400 521
Thumb lhpiuzlh 400x400 451
Thumb q7xx 5t7 400x400 442
Thumb q7xx 5t7 400x400 428
Thumb q4wdj5x4 400x400 362
Thumb hxy1n5bp 400x400 316
Thumb zyliazvc 400x400 279
Thumb hxy1n5bp 400x400 273
Thumb y2sz13ol 400x400 242
Thumb hfva8jvy 400x400 218
Thumb d9d5899fdae6f5f01f3c691764981e6c 400x400 213
Thumb q4wdj5x4 400x400 191
Thumb hxy1n5bp 400x400 166
Thumb q4wdj5x4 400x400 134
Thumb v0qnjhyb 400x400 121
Thumb grm xtmh 400x400 117
Thumb y2sz13ol 400x400 108
Thumb hxy1n5bp 400x400 106
Thumb 4ekfrb6o 400x400 102
Thumb b9bsasr5 400x400 61
Thumb grm xtmh 400x400 40
Thumb 4ekfrb6o 400x400 34
Thumb mmds1a63 400x400 32
Thumb zaoslqcc 400x400 20
Thumb lhpiuzlh 400x400 1