The Guardian
Category: Uncategorized

Prebid Detected, v.3.16.0 ads.txt resellers N/A
ads.txt Detected (0) ads.txt age n/a
Speed % Faster than 20% of sites ads.txt age n/a
Ad Slots 16 Ad Units, 9 Elements Pages Scanned 49
Systems Used on The Guardian


Adserving Domains


User Data Systems


Analytics (Publisher)




Asset Systems

Traffic Trends
Traffic Rank 0.93%
The Guardian's popularity vs. other publishers.
User Page Views 1.2%
Average page views, per user, on The Guardian
Avg Load Time 0.93%
Average page load speed The Guardian

Ad Units, Elements, and Codes

The Sincera engine crawls a publishers pages (respectfully!) and detects what ad units are on the page, and what ad sizes are declared eligible for that size. For most publishers, there are 3 main identifiers of "Ad Slots" (effectively, spaces on the page where an ad can be displayed. "Ad Unit" and "Ad Element" identifiers are associated with Google's Ad Manager, and "Ad Code" is associated with Prebid. The Sincera engine will stop crawling a page once it has seen 20 consecutive pages without a new, unique Ad Unit, Element, or Code.

Why is this important? By knowing the Ad Unit, Element, and Codes, and their associated eligible ad sizes, publishers can maximize their advertising revenue.

Systems Used on The Guardian

Company Times Seen Use Company Type Domain
Thumb qiat93tq 400x400 46,576 Adserving
Thumb qiat93tq 400x400 45,861 Publisher Analytics
Thumb qiat93tq 400x400 45,618 Adserving
Thumb aylzxhnb 400x400 41,458 Publisher Analytics
Thumb qiat93tq 400x400 41,278 Company
Thumb b nlbfbl 400x400 39,047 Authentication
Thumb qiat93tq 400x400 38,015
Thumb b nlbfbl 400x400 36,629 Company
Thumb qiat93tq 400x400 36,121 Data Sharing
Thumb zaoslqcc 400x400 35,422 Adserving
Thumb qiat93tq 400x400 34,187 Data Sharing
Thumb kxsipetk 400x400 33,607 Adserving
Thumb qiat93tq 400x400 32,753 Adserving
Thumb  r5dljit 400x400 31,012 User Syncing
Thumb qiat93tq 400x400 29,710 Data Sharing
Thumb qiat93tq 400x400 28,208
Thumb ulnryucf 400x400 26,924 Adserving
Thumb kxsipetk 400x400 23,910 Adserving
Thumb 5i v  we 400x400 22,259 User Syncing
Thumb gld uipw 400x400 21,061
Thumb jyok 62q 400x400 19,992 User Syncing
Thumb ulnryucf 400x400 19,806
Thumb zaoslqcc 400x400 19,789
Thumb d9d5899fdae6f5f01f3c691764981e6c 400x400 18,888
Thumb hfva8jvy 400x400 18,740 User Syncing
Thumb 4ekfrb6o 400x400 18,605
Thumb vnzookuzj2nuwiydmbkk 18,559
Thumb sihaeog  400x400 18,501 User Syncing
Thumb qiat93tq 400x400 17,464
Thumb qiat93tq 400x400 17,296
Thumb jyok 62q 400x400 16,650
Thumb ytzt2jgu 400x400 15,419 Publisher Analytics
Thumb dupt8fu4 400x400 15,112
Thumb tqopmmyw 400x400 15,085
Thumb ae8gdssk 400x400 14,990
Thumb mw0  kqq 400x400 14,416
Thumb qiat93tq 400x400 14,200
Thumb qc2gbdoj 400x400 13,871
Thumb wtw7iyli 400x400 13,628
Thumb lamoz0mm 400x400 13,584
Thumb vnzookuzj2nuwiydmbkk 13,451 User Syncing
Thumb iykkxvc9 400x400 13,250 User Syncing
Thumb 5i v  we 400x400 13,134
Thumb ytzt2jgu 400x400 13,054
Thumb grm xtmh 400x400 12,743
Thumb l qxnsyd 400x400 12,519
Thumb ytzt2jgu 400x400 12,394 Link Shortener
Thumb jyok 62q 400x400 11,597
Thumb qiat93tq 400x400 11,420
Thumb dupt8fu4 400x400 11,324
Thumb ulnryucf 400x400 10,919
Thumb grm xtmh 400x400 10,919
Thumb qiat93tq 400x400 10,838
Thumb kcgk9ign 400x400 10,692
Thumb jyok 62q 400x400 10,601
Thumb dt4wwk8z 400x400 10,356
Thumb grm xtmh 400x400 10,305
Thumb grm xtmh 400x400 9,947
Thumb  vtyotmk 400x400 9,728
Thumb rxkhj70x 400x400 9,438
Thumb acta9o03 400x400 9,350
Thumb grm xtmh 400x400 9,301
Thumb ulnryucf 400x400 8,740
Thumb nmmvwgxr 400x400 8,527
Thumb tqopmmyw 400x400 8,524
Thumb kcgk9ign 400x400 8,251
Thumb kcgk9ign 400x400 8,181
Thumb kcgk9ign 400x400 8,121
Thumb grm xtmh 400x400 8,116
Thumb kfp0z8t1 400x400 7,905
Thumb kfp0z8t1 400x400 7,777
Thumb b nlbfbl 400x400 7,686
Thumb zyliazvc 400x400 7,461
Thumb mjic cq6 400x400 7,239
Thumb 3vjujgop 400x400 7,004
Thumb mjic cq6 400x400 6,980
Thumb d9d5899fdae6f5f01f3c691764981e6c 400x400 6,902
Thumb rxkhj70x 400x400 6,681
Thumb 71uv2q0m 400x400 6,678
Thumb 0cbivfb0 400x400 6,608
Thumb acta9o03 400x400 6,140
Thumb qiat93tq 400x400 5,558
Thumb wi9y1pyh 400x400 5,094
Thumb 9phpssco 400x400 4,983
Thumb l qxnsyd 400x400 4,914
Thumb kxsipetk 400x400 4,241
Thumb l qxnsyd 400x400 4,231
Thumb qiat93tq 400x400 4,089
Thumb gld uipw 400x400 3,936
Thumb ks4iggv5 400x400 3,867
Thumb vpnotbwn 400x400 3,801
Thumb grm xtmh 400x400 3,772
Thumb mlv oinn 400x400 3,713
Thumb q4wdj5x4 400x400 3,438
Thumb zyliazvc 400x400 3,219
Thumb kxsipetk 400x400 2,988
Thumb l qxnsyd 400x400 1,874
Thumb goqb6ubi 400x400 1,642
Thumb qiat93tq 400x400 1,551
Thumb lhpiuzlh 400x400 955
Thumb l qxnsyd 400x400 637
Thumb tqopmmyw 400x400 579
Thumb kxsipetk 400x400 528
Thumb t3vyopzk 400x400 210
Thumb kxsipetk 400x400 198
Thumb 4ekfrb6o 400x400 18
ads.txt policies

Active For Ad Partner External ID Relationship

Deleted Ad Partner External ID Relationship