| Prebid | Detected, v.3.16.0 | ads.txt resellers | N/A |
| ads.txt | Detected (0) | ads.txt age | n/a |
| Speed % | Faster than 20% of sites | ads.txt age | n/a |
| Ad Slots | 16 Ad Units, 9 Elements | Pages Scanned | 49 |
Systems Used on The Guardian
3
Adserving Domains0
User Data Systems2
Analytics (Publisher)0
Authentication0
Asset Systems
Traffic Trends
145
Traffic Rank 0.93%
The Guardian's popularity vs. other publishers.Loading...
3.3
User Page Views 1.2%
Average page views, per user, on The GuardianLoading...
3296ms
Avg Load Time 0.93%
Average page load speed The GuardianLoading...
Ad Units, Elements, and Codes
The Sincera engine crawls a publishers pages (respectfully!) and detects what ad units are on the page, and what ad sizes are declared eligible for that size. For most publishers, there are 3 main identifiers of "Ad Slots" (effectively, spaces on the page where an ad can be displayed. "Ad Unit" and "Ad Element" identifiers are associated with Google's Ad Manager, and "Ad Code" is associated with Prebid. The Sincera engine will stop crawling a page once it has seen 20 consecutive pages without a new, unique Ad Unit, Element, or Code.
Why is this important? By knowing the Ad Unit, Element, and Codes, and their associated eligible ad sizes, publishers can maximize their advertising revenue.
| /59666047/theguardian.com/business/front/ng |
| /59666047/theguardian.com/commentisfree/front/ng |
| /59666047/theguardian.com/culture/front/ng |
| /59666047/theguardian.com/environment/front/ng |
| /59666047/theguardian.com/film/front/ng |
| /59666047/theguardian.com/lifeandstyle/front/ng |
| /59666047/theguardian.com/money/front/ng |
| /59666047/theguardian.com/sport/front/ng |
| /59666047/theguardian.com/technology/front/ng |
| /59666047/theguardian.com/travel/front/ng |
| /59666047/theguardian.com/tv-and-radio/front/ng |
| /59666047/theguardian.com/us/front/ng |
| /59666047/theguardian.com/us-news/article/ng |
| /59666047/theguardian.com/us-news/front/ng |
| /59666047/theguardian.com/us-news/subsection/ng |
| /59666047/theguardian.com/us-news/video/ng |
Systems Used on The Guardian
| Company | Times Seen | Use | Company Type | Domain | |
|---|---|---|---|---|---|
|
46,576 | Adserving | Super Platform | adservice.google.com | |
|
|
45,861 | Publisher Analytics | Super Platform | google-analytics.com | |
|
|
45,618 | Adserving | Super Platform | securepubads.g.doubleclick.net | |
|
ComScore | 41,458 | Publisher Analytics | Verification Service | sb.scorecardresearch.com |
|
|
41,278 | Company | Super Platform | google.com | |
|
39,047 | Authentication | Super Platform | connect.facebook.net | |
|
|
38,015 | Super Platform | stats.g.doubleclick.net | ||
|
|
36,629 | Company | Super Platform | facebook.com | |
|
|
36,121 | Data Sharing | Super Platform | googletagservices.com | |
|
AppNexus | 35,422 | Adserving | Dual Sided Ad Platform | ib.adnxs.com |
|
|
34,187 | Data Sharing | Super Platform | googletagmanager.com | |
|
Amazon | 33,607 | Adserving | Super Platform | c.amazon-adsystem.com |
|
|
32,753 | Adserving | Super Platform | tpc.googlesyndication.com | |
|
The Trade Desk | 31,012 | User Syncing | Buying Platform | match.adsrvr.org |
|
|
29,710 | Data Sharing | Super Platform | cm.g.doubleclick.net | |
|
|
28,208 | Super Platform | pagead2.googlesyndication.com | ||
|
Index Exchange | 26,924 | Adserving | Ad Exchange | as-sec.casalemedia.com |
|
|
Amazon | 23,910 | Adserving | Super Platform | s.amazon-adsystem.com |
|
LiveRamp | 22,259 | User Syncing | Data Platform | idsync.rlcdn.com |
|
MediaMath | 21,061 | Buying Platform | sync.mathtag.com | |
|
Krux | 19,992 | User Syncing | Data Platform | beacon.krxd.net |
|
|
Index Exchange | 19,806 | Ad Exchange | js-sec.indexww.com | |
|
|
AppNexus | 19,789 | Dual Sided Ad Platform | secure.adnxs.com | |
|
BidSwitch | 18,888 | Ad Exchange | x.bidswitch.net | |
|
Oath | 18,740 | User Syncing | Super Platform | pixel.advertising.com |
|
Adobe Ad Cloud | 18,605 | Buying Platform | sync-tm.everesttech.net | |
|
Moat | 18,559 | Data Platform | z.moatads.com | |
|
Quantcast | 18,501 | User Syncing | Buying Platform | pixel.quantserve.com |
|
|
17,464 | Super Platform | ampcid.google.com | ||
|
|
17,296 | Super Platform | googleads.g.doubleclick.net | ||
|
|
Krux | 16,650 | Data Platform | usermatch.krxd.net | |
|
15,419 | Publisher Analytics | Super Platform | analytics.twitter.com | |
|
Gemini from Yahoo! | 15,112 | Ad Exchange | pr-bh.ybp.yahoo.com | |
|
TripleLift | 15,085 | Ad Exchange | eb2.3lift.com | |
|
Centro Brand Exchange | 14,990 | Ad Exchange | pixel-sync.sitescout.com | |
|
Bluekai | 14,416 | Data Platform | stags.bluekai.com | |
|
|
14,200 | Super Platform | ad.doubleclick.net | ||
| Drawbridge | 13,899 | Buying Platform | p.adsymptotic.com | ||
|
Beeswax | 13,871 | Buying Platform | match.prod.bidr.io | |
|
Amobee | 13,628 | Buying Platform | ad.turn.com | |
|
RhythmOne | 13,584 | Ad Network | sync.1rx.io | |
|
|
Moat | 13,451 | User Syncing | Data Platform | px.moatads.com |
|
TapAd | 13,250 | User Syncing | Data Platform | pixel.tapad.com |
|
|
LiveRamp | 13,134 | Data Platform | pippio.com | |
|
|
13,054 | Super Platform | static.ads-twitter.com | ||
|
PubMatic | 12,743 | Ad Exchange | image2.pubmatic.com | |
|
Nielsen | 12,519 | Publisher Analytics | loadm.exelator.com | |
|
|
12,394 | Link Shortener | Super Platform | t.co | |
|
|
Krux | 11,597 | Data Platform | cdn.krxd.net | |
|
|
11,420 | Super Platform | s0.2mdn.net | ||
|
|
Gemini from Yahoo! | 11,324 | Ad Exchange | ads.yahoo.com | |
|
|
Index Exchange | 10,919 | Ad Exchange | ssum-sec.casalemedia.com | |
|
|
PubMatic | 10,919 | Ad Exchange | image6.pubmatic.com | |
|
|
10,838 | Super Platform | googleadservices.com | ||
|
Integral Ad Science | 10,692 | Verification Service | pixel.adsafeprotected.com | |
|
|
Krux | 10,601 | Data Platform | consumer.krxd.net | |
|
Simpli.fi | 10,356 | um.simpli.fi | ||
|
|
PubMatic | 10,305 | Ad Exchange | ads.pubmatic.com | |
|
|
PubMatic | 9,947 | Ad Exchange | simage2.pubmatic.com | |
|
Zemanta | 9,728 | Buying Platform | b1sync.zemanta.com | |
|
Lotame | 9,438 | Data Platform | bcp.crwdcntrl.net | |
|
Cloudflare | 9,350 | d1z2jf7jlzjs58.cloudfront.net | ||
|
|
PubMatic | 9,301 | Ad Exchange | image4.pubmatic.com | |
|
|
Index Exchange | 8,740 | Ad Exchange | dsum-sec.casalemedia.com | |
|
Technorati | 8,527 | Content / Traffic Sharing | sync.technoratimedia.com | |
|
|
TripleLift | 8,524 | Ad Exchange | tlx.3lift.com | |
|
|
Integral Ad Science | 8,251 | Verification Service | cdn.adsafeprotected.com | |
|
|
Integral Ad Science | 8,181 | Verification Service | static.adsafeprotected.com | |
|
|
Integral Ad Science | 8,121 | Verification Service | dt.adsafeprotected.com | |
|
|
PubMatic | 8,116 | Ad Exchange | hbopenbid.pubmatic.com | |
|
Piano | 7,905 | experience.tinypass.com | ||
|
|
Piano | 7,777 | cdn.tinypass.com | ||
|
|
7,686 | Super Platform | cx.atdmt.com | ||
|
Sonobi | 7,461 | Ad Exchange | sync.go.sonobi.com | |
|
Permutive | 7,239 | Data Platform | cdn.permutive.com | |
|
TrustX | 7,004 | Ad Network | sofia.trustx.org | |
|
|
Permutive | 6,980 | Data Platform | api.permutive.com | |
|
|
BidSwitch | 6,902 | Ad Exchange | rtb.mfadsrvr.com | |
|
|
Lotame | 6,681 | Data Platform | ad.crwdcntrl.net | |
|
Skimlinks | 6,678 | Ad Network | s.skimresources.com | |
|
Zeta | 6,608 | p.rfihub.com | ||
|
|
Cloudflare | 6,140 | cdnjs.cloudflare.com | ||
|
|
5,558 | Super Platform | pubads.g.doubleclick.net | ||
|
Criteo | 5,094 | Buying Platform | dis.criteo.com | |
|
Fastly | 4,983 | confiant-integrations.global.ssl.fastly.net | ||
|
Nielsen | 4,914 | cdn-gl.imrworldwide.com | ||
|
|
Amazon | 4,241 | Super Platform | fls-na.amazon-adsystem.com | |
|
|
Nielsen | 4,231 | secure-dcr.imrworldwide.com | ||
|
|
4,089 | Super Platform | googleads4.g.doubleclick.net | ||
|
|
MediaMath | 3,936 | Buying Platform | pixel.mathtag.com | |
|
Unruly | 3,867 | Ad Network | sync.targeting.unrulymedia.com | |
|
OwnerIQ | 3,801 | px.owneriq.net | ||
|
|
PubMatic | 3,772 | Ad Exchange | simage4.pubmatic.com | |
|
OneSignal | 3,713 | onesignal.com | ||
|
OpenX | 3,438 | Ad Exchange | u.openx.net | |
|
|
Sonobi | 3,219 | Ad Exchange | apex.go.sonobi.com | |
|
|
Amazon | 2,988 | Super Platform | ir-na.amazon-adsystem.com | |
|
|
Nielsen | 1,874 | secure-gl.imrworldwide.com | ||
|
Microsoft | 1,642 | c.bing.com | ||
|
|
1,551 | Super Platform | bid.g.doubleclick.net | ||
|
Outbrain | 955 | Content / Traffic Sharing | s.outbrain.com | |
|
|
Nielsen | 637 | secure-au.imrworldwide.com | ||
|
|
TripleLift | 579 | Ad Exchange | ib.3lift.com | |
|
|
Amazon | 528 | Super Platform | images-na.ssl-images-amazon.com | |
|
AddThis | 210 | Data Platform | p.dlx.addthis.com | |
|
|
Amazon | 198 | Super Platform | rcm-na.amazon-adsystem.com | |
|
|
Adobe Ad Cloud | 18 | Buying Platform | gm.demdex.net |
ads.txt policies
| Active For | Ad Partner | External ID | Relationship |
|---|
| Deleted | Ad Partner | External ID | Relationship |
|---|