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The Verge
Category: Technology

The Verge covers the intersection of technology, science, art, and culture.

Prebid Detected, v.4.18.0 ads.txt resellers
ads.txt Detected (257) Pages Scanned 1999
Speed % Faster than 57% of sites ads.txt age days
Ad Slots 77 Ad Units, 49 Elements Pages Scanned 1999
Systems Used on The Verge

1

Adserving Domains

0

User Data Systems

1

Analytics (Publisher)

0

Authentication

0

Asset Systems

Traffic Trends
717
Traffic Rank 0.96%
The Verge's popularity vs. other publishers.
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1.3
User Page Views 0.9%
Average page views, per user, on The Verge
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1465ms
Avg Load Time 1.00%
Average page load speed The Verge
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Ad Slot Scanner

The Sincera engine crawls a publishers pages (respectfully!) and detects what ad units are on the page. By determining the ad units across Google + Prebid, publishers can use the slot scanner to find any missing mappings in their ad inventory taxonomy.

Why is this important? By eliminating missing mappings across Google and Prebid, publishers can maximize their advertising revenue.

Systems Used on The Verge

Company Times Seen Use Company Type Domain
474,515 Publisher Analytics
338,011 Data Sharing
320,054
291,518 Company
255,315 Adserving
233,416 Authentication
221,855 Adserving
214,446 Data Sharing
188,822
173,606 Company
164,580 Adserving
146,648 Publisher Analytics
141,248 Adserving
123,648 Adserving
100,551 User Syncing
82,641 Data Sharing
67,705
63,205 Adserving
60,278 User Syncing
54,491
53,811
53,133
48,968
48,564
46,307
38,821 User Syncing
38,724
37,430
37,415
35,135
34,169
32,411
32,294
30,716
29,419
28,700
28,630
27,260 Publisher Analytics
26,080 Link Shortener
25,548
22,870
21,452 User Syncing
21,407
18,701
16,343
14,039
13,801
13,635
13,618
11,134
10,567
9,979
9,863
8,877
8,356
7,827
7,432
7,255
6,817
6,124
5,471
1,551
846
504
ads.txt policies

Active For Ad Partner External ID Relationship

Deleted Ad Partner External ID Relationship