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Buzzfeed
Category: Entertainment

BuzzFeed is a cross-platform digital media company delivering news and entertainment content to a global audience.

Prebid Detected, v. Prebid not detected. ads.txt resellers
ads.txt Detected (186) Pages Scanned 2741
Speed % Faster than 64% of sites ads.txt age days
Ad Slots 181 Ad Units, 23 Elements Pages Scanned 2741
Systems Used on Buzzfeed

1

Adserving Domains

0

User Data Systems

1

Analytics (Publisher)

1

Authentication

0

Asset Systems

Traffic Trends
757
Traffic Rank 1.23%
Buzzfeed's popularity vs. other publishers.
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2.0
User Page Views 0.9%
Average page views, per user, on Buzzfeed
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1209ms
Avg Load Time 1.00%
Average page load speed Buzzfeed
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Ad Slot Scanner

The Sincera engine crawls a publishers pages (respectfully!) and detects what ad units are on the page. By determining the ad units across Google + Prebid, publishers can use the slot scanner to find any missing mappings in their ad inventory taxonomy.

Why is this important? By eliminating missing mappings across Google and Prebid, publishers can maximize their advertising revenue.

Systems Used on Buzzfeed

Company Times Seen Use Company Type Domain
ads.txt policies

Active For Ad Partner External ID Relationship

Deleted Ad Partner External ID Relationship