Buzzfeed

Category: Entertainment

BuzzFeed is a cross-platform digital media company delivering news and entertainment content to a global audience.

Prebid	Detected, v.4.13.0	ads.txt resellers
ads.txt	Detected (166)	Pages Scanned	877
Speed %	Faster than 63% of sites	ads.txt age	days
Ad Slots	77 Ad Units, 194 Elements	Pages Scanned	877

Systems Used on Buzzfeed

1

Adserving Domains

0

User Data Systems

1

Analytics (Publisher)

1

Authentication

0

Asset Systems

Traffic Trends

604 Traffic Rank 0.76%

Buzzfeed's popularity vs. other publishers.

1.9 User Page Views 1.0%

Average page views, per user, on Buzzfeed

1311ms

Avg Load Time 1.00%

Average page load speed Buzzfeed

Ad Slot Scanner

The Sincera engine crawls a publishers pages (respectfully!) and detects what ad units are on the page. By determining the ad units across Google + Prebid, publishers can use the slot scanner to find any missing mappings in their ad inventory taxonomy.

Why is this important? By eliminating missing mappings across Google and Prebid, publishers can maximize their advertising revenue.

Check Ad Slots Export to CSV

Systems Used on Buzzfeed

Company	Times Seen	Use	Company Type	Domain
Google	474,515	Publisher Analytics	Super Platform	google-analytics.com
Google	320,054		Super Platform	stats.g.doubleclick.net
Google	291,518	Company	Super Platform	google.com
Google	255,315	Adserving	Super Platform	securepubads.g.doubleclick.net
Facebook	233,416	Authentication	Super Platform	connect.facebook.net
Facebook	173,606	Company	Super Platform	facebook.com
ComScore	146,648	Publisher Analytics	Verification Service	sb.scorecardresearch.com
Quantcast	57,356		Buying Platform	secure.quantserve.com
Quantcast	41,944		Buying Platform	quantcast.mgr.consensu.org
Quantcast	23,892		Buying Platform	test.quantcast.mgr.consensu.org
Pinterest	17,568			s.pinimg.com
Sailthru	9,034			ak.sail-horizon.com