monetization
57 K
sites tracked
12.4 M
total ads.txt policies
10,463
ad partners declared
165
fingerprinting domains
content monitoring
374
Key Publishers
281
Unique Tech Companies
12.2 K
Unique System Calls
10.5 M
total articles
2.22 M
Facebook articles
7.92 M
Twitter articles
360 K
Web articles
New Platforms

OneTag 78.13%
AdForm 18.09%
SpotX 16.63%
Index Exchange 10.89%
PulsePoint 8.61%
Nexstar Digital 8.47%
systems

1
...
Google is a multinational corporation that specializes in Internet-related services and products.
25 unique domains 377,365 detected 39,281 sites 68.89% coverage

2
...
Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.
16 unique domains 73,815 detected 29,902 sites 52.44% coverage

3
...
Amazon is an international e-commerce website for consumers, sellers, and content creators.
23 unique domains 64,218 detected 4,550 sites 7.98% coverage

4
...
Facebook is an online social networking service that enables its users to connect with friends and family.
9 unique domains 62,466 detected 4,965 sites 8.71% coverage

5
...
AppNexus provides cloud-based advertising products and services.
12 unique domains 47,975 detected 30,571 sites 53.62% coverage

6
...
Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.
11 unique domains 47,728 detected 28,748 sites 50.42% coverage