monetization
65 K
sites tracked
14.8 M
total ads.txt policies
ad partners declared
165
fingerprinting domains
content monitoring
320
Key Publishers
11.8 M
Total Articles
125 K
Unique Pages Scanned
14 K
Ad Slots Found
systems + platforms
331
Unique Systems
161 K
Unique System Calls
267 K
Sellers.json entries
new platforms

Fyber
district m
Rubicon Project
Chartbeat
SocialFlow
JustPremium
growing platforms

declining platforms

systems

1
...
Google is a multinational corporation that specializes in Internet-related services and products.
30 unique domains 1,209,473 detected 75,014 sites 115.48% coverage 0 sellers.json

2
...
Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.
16 unique domains 158,650 detected 59,876 sites 92.17% coverage 3,189 sellers.json

3
...
Facebook is an online social networking service that enables its users to connect with friends and family.
9 unique domains 146,130 detected 4,901 sites 7.54% coverage 0 sellers.json

4
...
Amazon is an international e-commerce website for consumers, sellers, and content creators.
23 unique domains 135,226 detected 2,342 sites 3.61% coverage 351 sellers.json

5
...
PubMatic is an automation solutions company for an open digital media industry.
20 unique domains 115,841 detected 58,042 sites 89.35% coverage 2,599 sellers.json

6
...
Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.
11 unique domains 113,058 detected 59,438 sites 91.50% coverage 2,452 sellers.json