Scans Today
3,728

Scans Completed
10,473,852
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system trends

the fastest growing (or shrinking!) ad platforms, as measured by publisher traffic in the last 60 days.


AdTheorent 131.0%
Exponential 107.0%
Buyer Tools + Analytics
Tribal Fusion 107.0%
Buying System
Adgear 105.3%
Bidtellect 99.2%
Buying System
FreeWheel 96.0%
Ad Exchange
cmp market share

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identifer usage

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header bidding usage

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Format Support by Ad Unit
17,267

Video

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24,425

Native

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page categorization

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prebid.js versions

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updates

news and commentary from the world of digital advertising

Viewability Detection (Alpha) Fri Jul 16, 2021
We've added viewability detection to publisher ad units (both Google and Prebid ad elements) across 16 different screen resolutions. Please note that this feature is currently e...Continue Reading
Pardon the Dust Fri Jul 16, 2021
Please pardon the dust as we continue to add more pages to the new design framework, we'll post updates as new functions come online
hello world :) Fri Jul 16, 2021
First post on the new sincera design. Exciting!

global quickstats

The most popular digital advertising platforms on the internet, as determined by code detection.

60% 0.23%
ad traffic identified
60.14% (55 K)
publishers using prebid
197,918 0.162%
unique ad slots found
1,537,291 0.05%
Unique Pages Scanned
28,860,785
ads.txt entries
13,787,130 0.11%
total articles
1,184
known domains
594,546 0.19%
uncategorized domains
42,647,052 0.11%
events categorized
93,477
publishers monitored
478
known ad platforms
1,009,436 0.03%
sellers.json entries
594,615 0.69%
domains in ads ecosystem
165
domains that fingerprint
3.69 K 0.65%
publishers using ATS
2,002,383
app-ads.txt entries
394,697
known ad slots (comscore 250)
ad slots with viewability data
viewability coverage
4.69
IDs used per pub (avg)

systems

The most popular digital advertising platforms on the internet, as determined by code detection.


...
Google

Google is a multinational corporation that specializes in Internet-related services and products.

Walled Garden
54  unique domains
21 mm+ domains detected
628,052 declared customers sellers.json
109,535 claimed customers ads.txt
300 CMP ID
300 GDPR Vendor ID
43% Reseller Accounts
57% Direct Accounts
...
Facebook

Facebook is an online social networking service that enables its users to connect with friends and family.

Walled Garden
12  unique domains
1.7 mm+ domains detected
0 declared customers sellers.json
7,898 claimed customers ads.txt
77% Reseller Accounts
23% Direct Accounts
...
Mediavine

Mediavine is the largest exclusive ad management company in the U.S., and a Comscore top five lifestyle property.

Ad Network
11  unique domains
1.3 mm+ domains detected
8,768 declared customers sellers.json
3,694 claimed customers ads.txt
46 CMP ID
46 GDPR Vendor ID
0% Reseller Accounts
100% Direct Accounts
...
Amazon

Amazon is an international e-commerce website for consumers, sellers, and content creators.

Walled Garden
27  unique domains
1.1 mm+ domains detected
1,499 declared customers sellers.json
2,342 claimed customers ads.txt
GDPR Vendor ID
100% Reseller Accounts
1% Direct Accounts
...
Quantcast

Quantcast helps create a more personalized digital world.

Buying System
11  unique domains
1 mm+ domains detected
0 declared customers sellers.json
1,535 claimed customers ads.txt
10 CMP ID
10 GDPR Vendor ID
73% Reseller Accounts
27% Direct Accounts
...
WordPress

WordPress offers a web publishing software that can be used to create websites or blogs.

Content, Assets + Frameworks
unique domains
800,000+ domains detected
0 declared customers sellers.json