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system trends

the fastest growing (or shrinking!) ad platforms, as measured by publisher traffic in the last 60 days.


SpotX
Ad Exchange
SpotX
Ad Exchange
Gourmet Ads 59.5%
Ad Network
Cloudflare 59.5%
AddThis 59.5%
Data Platform
Sortable 59.5%
Verification Service
cmp market share

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identifer usage

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prebid.js versions

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updates

news and commentary from the world of digital advertising

Viewability Detection (Alpha)
We've added viewability detection to publisher ad units (both Google and Prebid ad elements) across 16 different screen resolutions. Please note that this feature is currently experimental :) - but more to come!
Pardon the Dust
Please pardon the dust as we continue to add more pages to the new design framework, we'll post updates as new functions come online
hello world :)
First post on the new sincera design. Exciting!

global quickstats

The most popular digital advertising platforms on the internet, as determined by code detection.

60% 0.55%
ad traffic identified
59.54% (42 K)
publishers using prebid
154,666 2.422%
publisher ad units
1,144,132 0.04%
Unique Pages Scanned
23,391,775
ads.txt entries
13,383,528
total articles
1,179
known domains
416,056 0.18%
uncategorized domains
30,709,551
events categorized
84,293
publishers monitored
453
known ad platforms
515,271
sellers.json entries
416,515
domains in ads ecosystem
165
domains that fingerprint
1.39 K 0.22%
publishers using ATS

systems

The most popular digital advertising platforms on the internet, as determined by code detection.


...
Google

Google is a multinational corporation that specializes in Internet-related services and products.

Walled Garden
54  unique domains
16 mm+ domains detected
156,628 declared customers sellers.json
95,527 claimed customers ads.txt
300 CMP ID
300 GDPR Vendor ID
42% Reseller Accounts
58% Direct Accounts
...
Facebook

Facebook is an online social networking service that enables its users to connect with friends and family.

Walled Garden
12  unique domains
1.3 mm+ domains detected
0 declared customers sellers.json
7,868 claimed customers ads.txt
77% Reseller Accounts
23% Direct Accounts
...
Amazon

Amazon is an international e-commerce website for consumers, sellers, and content creators.

Walled Garden
27  unique domains
850,000+ domains detected
1,355 declared customers sellers.json
2,342 claimed customers ads.txt
100% Reseller Accounts
1% Direct Accounts
...
Quantcast

Quantcast helps create a more personalized digital world.

Buying Platform
11  unique domains
730,000+ domains detected
0 declared customers sellers.json
1,535 claimed customers ads.txt
10 CMP ID
10 GDPR Vendor ID
73% Reseller Accounts
27% Direct Accounts
...
Twitter

Twitter is a social networking platform that allows its users to send and read micro-blogs of up to 280-characters known as tweets.

Walled Garden
unique domains
460,000+ domains detected
...
ComScore

comScore is a cross-platform measurement company that measures audiences, brands, and consumer behavior.

Verification Service
unique domains
380,000+ domains detected